Marketing Eye

Management - Page 8

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THE ENTREPRENEURS LIFE

 Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.

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The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.

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Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.

It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.

Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.

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