As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.
Read more... →
Management - Page 8
So says George Cloutier, author of “Profits Aren’t Everything, They’re The Only Thing” who then goes on to proclaim that “It’s not the economy stupid, it’s you!”
Read more... →
It’s not what your marketing company really wants to hear, but hey, it’s the reality.
Read more... →
Marketing Eye listens to what clients want and quite often adapts what we offer accordingly.
Read more... →
Saturday night, like any other, I was enjoying a delicious meal with a good friend of mine at a bar/restaurant in Melbourne. I didn’t particularly want to go anywhere, but my friend insisted that I get out of the house - so, eventually I gave in and I did.
Read more... →
Over the year’s I have listened to many people tell me how to sell. I have attended numerous seminars and courses with great’s like Jack Daly and gained invaluable knowledge and motivation on how to attack the sales process in my business.
Read more... →
Have you ever wet your pants with laughter?
When I think about laughing so hard, that you get a stitch in your stomach or as some people say, you wet your pants, 3 particular occasions spring to mind.
Read more... →
When I think about laughing so hard, that you get a stitch in your stomach or as some people say, you wet your pants, 3 particular occasions spring to mind.
THE ENTREPRENEURS LIFE
Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.
Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Read more... →
Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.
Read more... →
The team at Marketing Eye starts back in the office on Monday 11 January 2010.
As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.
It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.
I had the most unusual experience today with Prism Colour in Melbourne which is run by a guy (who I have never met) by the name of Greg McHenry.
Read more... →
Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.
Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.
It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.
Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.
It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?