Management - Page 8
Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.
Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.
It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.
Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.
It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?
The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.
Some people turn on the television to laugh, others to be entertain… me… to be motivated.
I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.
Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?