Marketing Eye

How employees have business owners up against a wall

If you can't beat them - join them.

I am not sure about you, but I have often been completely dumb-founded by the way some employees believe the world revolves around them and working for an organization isn't a two way street. I am sure every entrepreneur and business owner can attest to having at least thought this at some point in their business life.

The truth I have learnt - the hard way, I might add - is that all employees have employers up against the wall.

We all know:
  • It's easier to work with what you have and less costly then employing someone new
  • Hire slowly, fire fast
  • One negative person can cause a virus
  • Performance is linked to employee happiness
  • Some employees feel "entitled" and there is nothing you can do about it other then put bandaides on it

With all of this in mind, smart employers are realizing that if they don't like being up against the wall, then they have to lay the right footprint to exceed employees expectations and deliver an environment conducive to productivity and excellence.


There are some things you may want to consider implementing: 

  • Employee communications strategy
  • Culture book
  • Employee events
  • Ongoing training and development for all employees
  • Employee social media engagement
  • Happiness champions internally and externally
  • Employee counselling (external/strictly confidential)
  • Friday newsflashes
It seems like a lot of work - and I agree, but at the end of the day, employees have all the power and don't we know it!


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comments ( 2 )
  • Lani
    Lani
    30 Oct 2013

    Great insight Mellissah - definitely agree that happy employees = happy customers and hence profits!

    Reply
  • Brenna Cassette
    Brenna Cassette
    21 Oct 2013

    Thanks for your insight for the great posting. I am glad I have taken the time to see this.

    Reply