Marketing Eye

Hollywood's Exclusive Designers Are Now In Atlanta!

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique.

Elite Pour La Vie features many high-end fashion designers such as Baracci, Marchesa, Zuhair Murad, Charbel Zoe, Mac Duggal, and Johnathan Kayne.

She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.

Or is it? When was the last time you went into a retail store and you felt like you were Cinderella? The moment you look at the showroom, lit to perfection, with a stage made for you. The perfect "selfie" extravaganza or had a stylist help you with your dress, then ask you "how does it make you feel"?

Retail has become too commercial, and especially in the brides to be market, everyone looks the same. How can you find a look that isn't the same as everyone else? 

Women of all ages are tired of looking the same, and retailers like Elite Pour La Vie know that. But mostly, they know that women want to look beautiful and feel beautiful and that goes beyond putting on a dress. It is more about the experience, than the dress itself. Everyone wants to be special and at Elite Pour La Vie, everyone is. They are so special in fact, that they have a condo sized dressing room and sitting area, just for every single bride-to-be and woman wishing for that special designer gown. There is two, not one person who will look after your every whim. They will have the room at the perfect temperature, the lighting just right. The mirrors give you a full view from every angle, so you don't miss a thing. When you try on your dress, you will stand on a stage, your very own stage, and if in that moment you don't feel like the star, then I don't know when you ever will.

There are 3 key things that Elite Pour La Vie is doing:

  1. They have spent a lot of time finding the world's best designers, to provide exclusive dresses from bridal to evening wear, just for their customers. They are pieces that you won't get anywhere else. There will be no-one else at the ball with your dress on, or a friend with the same wedding dress from the designer. They are EXCLUSIVE.
  2. They have provided all their customers with space to privately experience their large range of designer wear, without interference from others or people watching you dress. 
  3. They understand experience like no other. I am talking about treating you like you are important. Too often dress shops forget how important the customer is and they are busy with all the other customers in the store. When you are making a big purchase, you want for the stylist to be there for you when you have a question to ask, or need help. You also want for the experience to be memorable and that's really the secret sauce that Elite Pour La Vie is providing for its customers.

Note: Marketing Eye has retail marketing specialists in Melbourne, Sydney, Brisbane and Atlanta offices.

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