The exhilarating road to success, never gets dull
It's a remarkable feat to be successful by anyone's definition, especially your own. I always find that the hardest markers are ourselves. We tend to be most critical of what we do, how we do it and what outcomes derive from the fruits of our labor.
Marketing Eye Atlanta has been largely our testing site. Do remote offices work? Do self-driven teams succeed? What types of leaders do you need in a business in a new market? Does the business model work everywhere? These questions are one's we ask ourselves often and we don't always have the answers.
After more than 5 years of testing the waters, we have finally come into our own. With a solid and growing client base, a model that is excelling particularly in the current market, and big name clients on our books, we're moving up in the world, and I couldn't be happier.
"I find that the harder I work, the more luck I seem to have." Thomas Jefferson
We have also worked out the right mix of people to help the business grow. Over the years, we have had some fabulous people work for us that have done their tenures and moved on after 2 to 4 years in the role, which is great for marketers. However, they were in the right place at the right time for the roles that they were doing. We were ready to invest heavily in the growth of Marketing Eye Atlanta this year, and were projecting a 4X growth in 2020. What we found out yesterday, was that we were being conservative and we will grow alot faster than envisaged and a lot bigger. A good problem to have.
"Opportunies don't happen. You create them."Chris Grosser
None of this happens by accident. As much as the outside world likes to think this, that is never the case. It takes a lot of planning; a business strategy, a marketing strategy, human resources planning and financial modelling.
What has catapulted our businesses success is largely our vision and goals, but also our commitment to values. The way we operate as a business is ethical, kind, generous and caring. We genuinely care about our people, our clients and our suppliers. We focus on performance and we show transparency. No secrets. We are an open book. Our employees come on the journey with us, as do our clients.
"The road to success and the road to failure are almost the same." Colin K Davis
If I could pinpoint what makes Marketing Eye stand out as a marketing firm, I would say that the quality of our work is exceptionally high and if you marry that with the comfort of transparency to our clients, it makes for a formidable combination.
There will always be challenges in business and a need for constant, relentless improvement, but we are doing something right to have made it to 16 years in business and going strong. We are always evolving and dominating in thought leadership and direction. Our methodology is best-in-class and the fact that we build technology to work harder, smarter and faster for our clients, really sets us apart.
There is no other marketing firm today with the hunger for performance that we have. Each one of our team members today want to be the best of the best. We live and breathe marketing excellence and unashamedly climb the innovation mountain.
The use of Robotic Marketer in our business has been the biggest game-changer. For our clients to have a marketing strategy that only a fews ago cost $25,000 in consultancy fees for $1,950, has ensured that our clients have the blueprint to be more successful, reach their goals and understand the competitive forces in the market and how to stand out from the crowd.
We are looking for high achieving marketers to join our team. We promise that you will never have a day where you are bored or have nothing to do, and that you will work with an exceptional team of people all committed to our values and caring for our clients.