Ask questions off the cuff
If you are well-prepared, it is sometimes more telling if you ask questions off the cuff that are unprepared, than sticking to a line of questioning. Allowing a conversation to flow and take its own direction gives more breathing space to allowing the person your interviewing to share their thoughts, aspirations and personality.
What someone doesn't say, says more about them than what they do
After a telephone interview where the conversation was disjointed, we realized that perhaps the person may not be the best person for the job. In marketing you are required to communicate and often when meeting with clients or prospects, you are forced to fill in the gaps. If you are unable to communicate effectively in a job interview, then perhaps communications is not your strongest point. Body language is always pertinent to any job interview. Many HR directors and business owners have invested in learning how to cold read people, so if your body language isn't talking the same language as what is coming out of your mouth, often the interviewer can see straight through it. Vice versa, if the person interviewing shows disinterested body language, it can throw the entire interview into disarray.
Have your game face on
Last night I was talking to my friend Doreen and she mentioned that she was seeing a tennis coach to assist her with her professional skills and ensuring that she is psychologically prepared for business meetings. What a great idea! The same method of preparing for game day as a professional athlete, and being pscyhed to produce your best performance is a skill that also can be utilized in job interviews. From a company perspective, we are presenting our brand to a potential brand ambassador that will hopefully create positive word of mouth marketing for Marketing Eye whether they get the job or not. It is imperative that we communicate our brand, our message and our company culture in its best light. Likewise, an interviewee is presenting their personal brand. How they answer questions and whether or not they get flustered or unsure of themselves when asked the hard questions affects what the people interviewing them thinks of their brand. Always good to remember.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants