They do. That is a fact. Those first few seconds really matter in what someone thinks about you and their reading of who you are and what you represent.
You can imagine my dismay when two new team members started and found me running around the office chasing my dog in my joggers. It was early and time had gotten away with me. I had finished writing a blog for Marketing Eye Atlanta, and my dog was vying for my intention.
I was completely embarrassed. This is not the impression I wanted them to have of me. When asked before I wrote this blog, what their first impression was (and I did say be brutally honest), they informed me that their expectation was a professional, old-school boss, and here I was with joggers on running around with my dog. I displayed a lot of energy and they liked that. As for the casual attire, it was the end of the week, so they thought that 'casual Friday's' is a thing at this place of work.
Mingh noted that she had watched me for 10 minutes before I noticed her, and she couldn't understand why I worked so hard and never stopped typing. Her impression of a 'big boss' is that they turn up late.
I got lucky this time, but that may not always be the case. What is one person's impression might not be another. If you have ever done the exercise around the table where you ask every person their first impression of someone, you will mostly find it to be different to the person sitting next to them.
From there, I had to run through a bunch of things quickly, then race off to a quick meeting. The meeting was super important and it was with one of my earlier mentors. He is brilliant, and his input into what I am doing with Robotic Marketer is invaluable.
I raced back to the office, so excited about my meeting and the prospect of my next steps. This once again displayed a more youthful, excitable version of myself. The new members of the team were thrilled. Here they had a high energy leader who they could relate to. They thought I was much younger than I am (so they won me over with that - big time!), and the whole buzz in the office just kept going all day. We had Vietnamese for lunch as a team and we chatted about life. They saw me meet with one person after another and really roll my sleeves up to teach them new things that they never knew before.
They didn't realise how important blogs and in particular marketing blogs are to the industry, nor the benefits of engagement on social media. They loved the culture of the company and said to me afterwards that they completely understand why we had been successful as a good culture leads to high productivity.
Overall, this first impression worked in my favor. Next time, however, I may try to be a little more professional. My key lesson for the day was just how important team lunches are and energy is something everyone wants a piece of. If you show that you are a solid team who care about each other, and you display an energetic nature, everything else is easy from there. People leave feeling pumped. Now that's a great day one!
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants