Marketing Eye

Expert Marketing Blog - Culture - Page 4

We have all experienced the stress of applying to an internship. Not long ago, I was in the same position you are trying to land the perfect internship to lead to the perfect job.For some of you this is your first step into the so-called “real world” and that can be intimidating. Trust me, you are not alone.  You are told over and over again that in order to get a job you need experience and that is most certainly true but has someone told you how to get the perfect internship?  Now that I am on the other side of things I want to offer some advice and tips for applying and interviewing for an internship program.
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I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?
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When you have travelled the world as much I have, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either looking for your normal comforts or for something different to what you already have at home. Something better, sometimes something just different.

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As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.

We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals. 
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You Can't Start The Next Chapter of Your Life If You Keep Re-reading The Last One

It's come to that time of year again, and I am facing my biggest demons - expectations.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.

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As a college student money is more than the motive; it is the problem, the solution, and the goal. In one semester college student’s worry about tuition, fees for books, and how many packs of ramen noodles will last an entire semester? But as graduation draws near we have a new concern and that is is getting a job after we graduate. All college students must first conquer an internship before we graduate, to get the experience they need to get the job. There are two types of internship: paid and unpaid. NO one likes to work for free; especially a struggling college student but for more reasons than one, the task must be done!

So when we start to look for an internship, we begin to look for what matches our major. What are we looking to learn? Where are we looking to take our future? What do we want to get out of this internship but most of all IS IT WORTH IT? This is where cost benefit analysis comes in.
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I've had a few sleepless nights and I am not quite sure why. I don't have any real worries and life is treating me very well of late. They say if you rid yourself of negativity or people that don't fit your core values whether they are someone you are in a relationship with, friends with, or associates - life becomes a lot more authentic and clean.
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We often find ourself short staffed as our company is growing at a fast pace. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.

I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
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Although I am very young, that in no way represents limited capabilities. Sure, with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.

I am not saying that Gen Y make better employees or leaders, all I’m saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
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It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.

Brandon is our incredibly talented Art Director in Atlanta and is instrumental in deciding who the two new team members in the Atlanta office are going to be.

We have done a few interviews over the past day, and there are a few things that we both would love to share.

Interviews are a two-way street

If you have taken the time to come to a job interview, be prepared. As much as you want to learn about us, we want to learn about you. "By the questions you ask, you learn more about the company and yourself than about the interviewee," says Brandon Reviere. "You find out what you want in that person and how your company presents itself."
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Positive psychology, like all good science, has evolved, becoming richer and more applicable as research uncovers what works to cultivate happiness. Our ancestors rubbed two sticks together to make fire, learning through experimentation, replication, and results how to reliably and consistently create warmth when needed. At first they guessed at how to make fire, just like some of us today guess how to make ourselves happy (which, ironically enough, sometimes makes us feel unhappy).  We have the science now to orient ourselves to happiness, and through the science of positive psychology we can use it to flourish, building a fire of positive emotions that support and nourish our wellbeing.

The question, however that claws at most of us from time to time is how to maximise positive psychology?
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"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it." - Michaelangelo

Goals. Not the kind kicked by America's best field goal exponent. More the type set by entrepreneurs, businesses, fitness fanatics and anyone who wants to get the most from life. I’ve edited a lot of pieces about goal setting in the last two months. It’s that time of year. Of those, however, who are taking advice about setting their goals, many fail to stick them.
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I am not one to divulge personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to direct a movie; I get lost in music (everything but both kinds); I am a football fan and worked for a professional football club for approximately 12 years as a trainer; and I don’t drink coffee.  Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud. 

Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper.  

So, as my smiling face now adorns these blog posts, here goes. 
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puzzle blog-2
Curating a team of would-be champions in the workplace is like trying to put together a 1000-piece miniature puzzle; it is difficult, takes time and is a challenge you can’t turn away from until it’s complete. The workplace puzzle, however, is never complete. When one vital piece is lost, another takes its place … and it’s never the same fit. 


Different personalities in the workplace is an advantage, but managing a range of psyches, emotions and needs provides serious challenges. 
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