Marketing Eye

Expert Marketing Blog - Culture - Page 2

The landscape and overall persona of our society has changed dramatically. Lately, businesses are searching adamantly for answers as it comes to employee retention. Business managers across the globe are seeing turnover rates rising higher and higher. Interns, employees, and prospective employees seem to be rather disengaged when it comes to their jobs. I can’t tell you how or where this started, but I can tell you how this is impacting the workplace.  
Read more...
In 2017, the intricacy of using technology in any field has spiked dramatically. While we realize that it’s challenging for everyone across the board to stay on par with it, we understand that the younger generations definitely have a leg up on the other generations. Let’s take a look at why a young office, especially in marketing, can be a major game-changer and an asset in your competitive field.
Read more...
A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other generations are saying about the Millennial generation. Our office runs on Millennials, and very successfully at that. Let’s take a look at what a successful office full of Millennials looks like.
Read more...
Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We conversate informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Read more...
Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Read more...
We live in a world where many people are quick to jump to conclusions and ascertain their own opinions. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why this shift is taking place and how we can turn this ship around.
Read more...
Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses
Read more...
Has your company ever hit a roadblock where it seems as if it has peaked in its’ performance? There are a multitude of causes for this to happen to businesses. The following will show you how to keep the ball rolling and drive your business beyond the conceived limits:
Read more...
As I sit at my desk in the Marketing Eye Atlanta office, I am surrounded by books; A Novel of Zelda Fitzgerald, Steve Jobs by Walter Isaacson, Fun is Good by Mike Veeck, The Girl in Times Square by Paullina Simons, Zero to One by Peter Thiel, The Art of Startup Fundraising by Alejandro Cremades, Start-up Nation by Dan Senor and Saul Singer, Scaling Lean by Ash Maurya, #askgaryvee by Gary Vaynerchuk and Tom Osborne on Leadership.
Read more...
You wake up, get ready, and set out for your day. You love what you are wearing and you’ve got a great cup of coffee in your hand. You’re thinking it is going to turn out to be a pretty good day. And then you hit it, traffic. Every morning, without fail, there is traffic somewhere in the city. Seeing those brake lights light up can be one of the most frustrating things.
Read more...
When people look at you, they don’t just see you. They see your clothes, your hair, your face, and your air. You’ve probably heard the air around you called different things, some call it your presence, others your aura, but I like to think of it as your vibe, which is a little different.

Your presence is how people feel when you’re around them, and your aura is a field of energy that emanates from inside of you. Your vibe is what you send out into the universe. The most important thing about vibes is whatever you send into the world around you is what you get back.This may sound like a bunch of mumbo-jumbo, but it’s important for nearly each aspect of our everyday lives.
Read more...
The difference between an Introvert vs. Extrovert is commonly misinterpreted. Most people believe that introversion goes hand and hand with being shy while extroversion goes hand and hand with being outgoing. That is not necessarily the case. Being an introvert or an extrovert stems from your energy not just your personality traits.

Offices are filled with numerous different personalities. It can often be difficult to mesh well with others that possess different characteristics than you. You must learn to overcome adversity in the workplace.
Read more...