Case and point: Richard Branson. Branson’s career is forged on working on bad ideas hard enough to see them transform. The high-flying, risk-taking media magnet is passionate about “building a corporate comfort zone” where employees are encouraged to express themselves without rigid restrictions; he believes this environment cultivates good, impactful decisions. Branson, who has launched over 100 companies under his Virgin label, knows a thing or two about bad ideas; his first endeavor, the magazine Student was one of them.
Just ask any small business owner, and they’ll agree; when they presented their dream, the response was usually “That’s a bad idea”. Most small businesses seem like terrible propositions at the beginning, however, I’ve personally witnessed hundreds of small businesses go from a group of bad and good ideas, into large, profitable companies.
Establishing a culture where no proposal is too big, unrealistic, or even bad is the gateway to accessing the best out of your team. If they feel like they’ll be crucified for making a wrong turn, they’ll avoid risk altogether, and risks are what made Marketing Eye come to fruition.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants