Blog Author Mellissah Smith - Page 9

As an avid entrepreneur who has been playing this game for more than 20 years, I am always amazed just how resilient my peers are, and myself for that matter.

No matter how tired, sick or out-of-sorts I am, I get-up and show-up for every single meeting that I am required to be at. I also make sure that I turn up to work.

While many employees of entrepreneurs may at times feel like they “have the good life” they rarely see the sacrifice and resilience required to just make the payroll. For employees, it’s a given. They make decisions based on what is best for them (and they should), whereas employers and in particular entrepreneurs know that “it’s not about them”, it’s about employees and building a business that is successful.

COVID has been excruciatingly painful for our business. As a creative marketing agency, use to collaborating in real time, remote working was a challenge. What would take a minute to change, all of a sudden took 10. Everything required a lot more communication and when you are dealing with a marketing consultancy with billable hours, that is a challenge.

Establishing the best practices for work-from-home employees will help reduce distractions and helps increase productivity. Keeping your team on the same page, involved, and regularly providing guidance is the best way to motivate your employees as they work from their homes. This is key to having a successful team within your business.

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.