Marketing Eye

Blog Author Mellissah Smith - Page 9

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 11 September 2018 09:23

RD Direct

Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible as a company to communicate ideas and position it's self as a thought leader in the industry. RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line.
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

Here is a list of things that brilliant marketers do that really make them stand out from the rest.

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Thursday, 30 August 2018 22:10

Music Matters

Music Matters Productions engaged Marketing Eye to help them generate more brand awareness. Marketing Eye began this project by creating a 12-month comprehensive marketing strategy. However, before brand awareness could be generated properly the brand had to undergo a refresh. Marketing Eye produced a refreshed logo, website design, tagline, developed the new website design, search engine optimized the new site, and implemented a social media strategy that garnered hundreds of likes on Instagram.

Music Matters is there every step of the way, from designing live performances to implementing the designs. Often selected over their competitors, Music Matters’ customizable stage graphics and lighting designs make certain that artists can deliver an unforgettable music experience to fans. Their adaptable equipment can be trusted to produce the most amazing shows, no matter the venue. A growing business, Music Matters also produces 3D renderings to clients as an interactive visual. The creative team at Music Matters is professional in demeanor and can adapt to a myriad of client’s needs.
Thursday, 30 August 2018 03:43

AllHealth Choice

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek new branding and collateral that perfectly compliments there technology platform. Marketing Eye also created a mordern and easy to navigate website that has a user experience that made it simple for clients to find out more about the company and their technology.
Thursday, 30 August 2018 03:35

Alice Perry Events

Alice Perry Events sought Marketing Eye’s outsourced marketing department for help in graphic design, website development, search engine optimization (S.E.O), marketing strategy development, social media marketing, marketing collateral, and content creation.

Alice Perry Events is a full-service event planning agency based out of New York City that provides custom-tailored event services, designed by expert teams that leave clients smiling from start to finish. With over 35 years of industry experience, Alice Perry Events offers clients an array of options from the best vendors in the world.

Thursday, 30 August 2018 03:27

Nyalic

Marketing Eye was engaged by Nyalic to develop a strategic marketing plan that would help them reach their high growth business goals and objectives. With this being said, Marketing Eye built a 40 page comprehensive 2018/2019 marketing strategy which is a blueprint for the implementation of marketing activities recommended over the following 12-months. Nyalic was very impressed with the presentation and signed Marketing Eye’s standard 12-month marketing retainer.

Over the past 6-months of implementation, Marketing Eye’s graphic design team and web development team has redesigned, developed, and Search Engine Optimization (SEO) a brand new website for Nyalic, but that’s not all. Marketing Eye has created multiple target audience and brand-specific brochures, spec sheets, social media content calendars, targeted email campaigns, and a host of other marketing activities within just 6 months.

Nyalic is a crystal clear polymeric resin coating that provides years of protection against chemical, environmental and ultraviolet corrosion on metals, galvanized, anodized, powder coated and painted surfaces. Essentially, Nyalic protects any metal or painted surface. Nyalic provides protection from acid rain, road salts and chemicals, acids, bleaches, ammonia, chlorine, fertilizers, urea, dry cement, potash, astringent, and other corrosion-causing chemicals.

Nyalic is unique and different from other clear coats in several ways. Nyalic is flexible up to 180 degrees; it is UV resistant; it doesn’t need polishing or buffing, and it will not flake, crack, peel, yellow or lift.

Thursday, 30 August 2018 03:27

Remington Medical

Founded by Fred L. Aycock in 1992, Remington Medical offers contract manufacturing and high-quality medical tools to improve medical device efficiency. The maintenance, time, and money put into cleaning and sterilizing medical devices lead us to develop some of the first disposable cables, some still in use today.

Remington Medical designs, manufactures, and distributes all their devices from three facilities to save money and pass the savings onto their customers. Remington Medical partnered with Marketing Eye to provide experienced consulting and a concise marketing direction moving forward. Marketing Eye produced a 12-month marketing strategy for Remington Medical, which outlined key branding, lead generation, and content creation activities. 

Over the course of the 12-month partnership, Remington Medical saw client growth more than double. As revenue grew for Remington Medical, they were able to house their marketing internally.
Thursday, 30 August 2018 03:27

Soltech

Marketing Eye developed an integrated marketing strategy for the entire business, we completed a complete brand overhaul with a new brand identity mark, website, advertising, brochures, marketing asset templates, e-marketing campaigns, digital, social media, content writing, public relations, events marketing, and internal marketing communications. SolTech has been developing custom software applications and providing technical resources that provide businesses for over 16 years by developing game changing technology. They listen, advise and design solutions specifically for each business’ needs. Their software development team has a broad range of experience with the latest technologies and we are experts in web and mobile applications.
Thursday, 30 August 2018 03:22

Disruptive Technology Tour

The Disruptive Technologies Tour is one the premiere tech events in the southeast. The DT Tour strives to bring disruptive innovators and industry leading  I.T. professionals together in an intimate, conversational environment. Gain insights that you simply can’t find anywhere else as tech leaders share only their successes, but also their failures and false starts.

Marketing Eye assisted The Disruptive Technologies Tour in establishing itself as a thought-leader in the tech industry. Starting with a new website and content strategy, Marketing Eye helped drive The DT Tour to a new level of awareness through hyper-targeted digital campaigns aimed at generating event signups including speakers, attendees, and sponsors. 
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