Blog Author Mellissah Smith - Page 87
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 12 March 2012 23:41
Top 5 Reasons Why Entrepreneurs Get Down
13 years as an entrepreneur has ensured that I have seen many things; the highs of business, the lows of business, the joy of winning a big account, the butterflies in your stomach when something goes wrong, staff come and go, lessons learnt and some that kept on repeating themselves until finally I woke up or didn't, business associations that excelled through a mutual sharing of trust, respect and benefits, business relationships that sour, bad debts, innovation, dreams that fall apart, pinching myself because I felt so lucky to have the life that I live, fatigue from working too hard, eye off the ball moments and so on.
We have all been through it in one way or another.
We have all been through it in one way or another.
Published in Small Business Marketing
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Monday, 12 March 2012 23:40
5 Ways To Help Your Employees De-stress
Needy is probably the wrong word. It's more like, are you an employer who knows how much you need your employees?
I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".
It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
I am. My employees rock. They are the heart and soul of our business. They work darn hard and as a former employee and now editor of a top business magazine once said to me, "if you work for Marketing Eye, you really work".
It's certainly no holiday. Clients are everything. This is drilled into every single person who works for Marketing Eye over and over again.
Published in Small Business Marketing
Saturday, 10 March 2012 23:50
There's easier ways to be heard
Crapola. Something isn't working. Not sure what it is, but I have a fair idea. Bit busy to fix it though.
Sound familiar?
Sound familiar?
Published in Small Business Marketing
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Friday, 09 March 2012 04:23
Fear is a good thing, but it can cripple you.
For months, I have sat in fear that my Information Memorandum to raise money for expansion into the US market would not be well received.
In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
In fact, I have been incredibly reluctant to show anybody. I have held onto it tightly and when people have asked, I have said "I will get it over to you" and then it has taken weeks to attach it to an email and press "send".
Published in Small Business Marketing
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Thursday, 08 March 2012 03:44
Suicide, can happen to people you least expect
Life is to be treasured. Every moment that we live and are surrounded by wonderful people who love and care about us, we should take time out to appreciate it.
My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.
Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.
If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.
Life is precious, and suicide can happen to anyone.
My cousin's husband, a father of 3 beautiful children, decided to unexpectantly end his life today. As you can imagine, his family is devastated. We all are. He was such a wonderful man, who loved his family dearly and was full of spirit. Now, he is gone and only his memories remain.
Mental health is a real issue in our community. I started to think about the number of people, who I know who have chosen to take their own lives. Unfortunately, I can't count them on my hands as there have been too many. Yet, for some reason, we still are not doing enough. We should all do more to help those around us deal with depression.
If you have a family member or a friend who is down, be there for them. Support them even though you may feel there are other things you would prefer to do. Encourage them to seek help and give them an ear when they want it.
Life is precious, and suicide can happen to anyone.
Published in Small Business Marketing
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Wednesday, 07 March 2012 18:14
If Bill Gates Dropped Out Of College To Start Microsoft, Surely I Can Move To The US?
Bill Gates dropped out of college to start Microsoft.
Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.
Donald Trump faced personal bankrupcy at one stage taking risks.
So, is moving to the US and starting Marketing Eye, such a risk afterall?
Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.
Donald Trump faced personal bankrupcy at one stage taking risks.
So, is moving to the US and starting Marketing Eye, such a risk afterall?
Published in Small Business Marketing
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Wednesday, 07 March 2012 16:18
Does sex sell?
We are all sexual beings. True.
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
Published in Small Business Marketing
Tuesday, 06 March 2012 23:02
Sales - without it, your business does not exist.
What keeps you awake at night?
Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?
What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”
I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?
The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.
I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!
Alison Lovatt, Marketing Eye.
Published in Management
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Tuesday, 06 March 2012 19:28
Getting organised for international expansion
One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
Published in Small Business Marketing
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Tuesday, 06 March 2012 15:23
A reason, a season, a lifetime - why are people in your life?
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
Published in Mellissah Smith
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