Blog Author Mellissah Smith - Page 83
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 29 April 2012 19:32
Is working hard a crime?
If one more person has the conversation with me this week, that I need to stop working hard, I will SCREAM.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
Published in Small Business Marketing
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Sunday, 29 April 2012 19:30
What we can learn from relationships that helps us retain employees
John Gray has written quite a few books on relationships and millions of women around the world have read them avidly. No wonder women tend to be better leaders statistically when they actually reach the top jobs, then their male counterparts.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Published in Small Business Marketing
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Sunday, 29 April 2012 19:27
How to inspire your team
Most entrepreneurs know when they can 'turn it on' and become an inspirational leader, but for many, there are a select few employees that actually get to see you 'live' telling your story. Afterall, your entire team often do not accompany you to a public speaking events and usually only management get to know your new ideas when its raw and at its most exciting point - you know when haven't been battered down by reality like financials or ability to execute.
Published in Small Business Marketing
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Sunday, 29 April 2012 19:21
How to set a benchmark for your small business
Do you have someone or something that is a benchmark to you?
I have a couple; personal and professional.
I have a couple; personal and professional.
Published in Small Business Marketing
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Sunday, 29 April 2012 19:17
Wake Up Call - Every Entrepreneur Has Had One
A wake up call for me wasn't so dramatic. In fact it was something that I hold dear to my heart and appreciate more than the words that were written.
Published in Small Business Marketing
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Wednesday, 25 April 2012 10:30
Small business marketing is dead - here's why
It's a statement that has finality but how much of it is true?
Published in Small Business Marketing
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Monday, 23 April 2012 07:42
Why Start-up's Fail - 10 Reasons To Consider
Today, I am reminded yet again why start-ups fail.
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;
Published in Small Business Marketing
Wednesday, 25 April 2012 18:35
How to employ the right people
Marketing Eye is the most exciting small business marketing concept to ever hit the US.
While we all love our Jim Janz and Seth Godin's of the world - who wouldn't - they are fantastic, knowledgeable and inspirational all rolled into one - we still need to get the work done.
Published in Management
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Sunday, 22 April 2012 11:57
Favourite drink + Brand
Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said club, bar, restaurant - chances are that you will talk about it for years to come.
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Published in Small Business Marketing
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Saturday, 21 April 2012 17:28
Are entrepreneurs missing the point?
We think we have it all - a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Published in Small Business Marketing
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