Blog Author Mellissah Smith - Page 81
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Saturday, 02 June 2012 18:27
Comparing two businesses and can't choose?
Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
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Saturday, 02 June 2012 01:48
Do you see what I see?
A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
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Thursday, 31 May 2012 16:55
The travelling gypsy!
"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
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Wednesday, 30 May 2012 08:21
What has Prince got that you haven't?
A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
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Wednesday, 30 May 2012 08:18
Adidas Billboard in Munich - what do you think?
Last week I was walking past this billboard in Munich and it really stood out. Mainly because of its size in the centre of town, but also because of its simplicity and edgy connectivity. What do you think of this Adidas Billboard?
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Tuesday, 29 May 2012 19:51
Has Facebook Lost It's Cool?
There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
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Tuesday, 29 May 2012 02:46
Why GMAIL is not for business
As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
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Tuesday, 29 May 2012 00:46
How to define your target audience
Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
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Sunday, 27 May 2012 17:58
The most successful people, don't tell
Have you ever noticed that the most successful people don't talk about how good they are?
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
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Monday, 21 May 2012 18:30
THERE'S SOMETHING ABOUT ATLANTA
To me, Atlanta is like one big country town. It has a wholesome feel about it, warm people, clean taxi's and an array of cool restaurants.
I have some great friends there who are talented, intelligent, fun, interesting and very likable.
I have some great friends there who are talented, intelligent, fun, interesting and very likable.
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