Blog Author Mellissah Smith - Page 81
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 06 June 2012 20:31
Is your spirit being squashed?
If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Published in Small Business Marketing
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Wednesday, 06 June 2012 00:17
It’s just like JFK said - Leadership and learning are indispensable to each other
Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
Published in Small Business Marketing
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Tuesday, 05 June 2012 17:46
Positivity : How onwards and upwards is the only way
I'm a fairly positive person. I like to look on the bright side of things and rarely fall prey to thinking that something cannot be done. I see hurtles as being part of the big adventure and I never shy away from taking on a road block and working around it to achieve what I set out to achieve.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
It's the difficulty we face when at times we mix personal life with our professional life. Every person you touch whether they are a friend, colleague, acquaintance or client, has an opinion on you whether they like it or not.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
It's the difficulty we face when at times we mix personal life with our professional life. Every person you touch whether they are a friend, colleague, acquaintance or client, has an opinion on you whether they like it or not.
Published in Small Business Marketing
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Saturday, 02 June 2012 18:54
Why you are not married... yet
There is so much being written about why people and in particular women, are not married.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
Published in Small Business Marketing
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Saturday, 02 June 2012 18:27
Comparing two businesses and can't choose?
Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Published in Small Business Marketing
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Saturday, 02 June 2012 01:48
Do you see what I see?
A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
Published in Small Business Marketing
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Thursday, 31 May 2012 16:55
The travelling gypsy!
"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
Published in Small Business Marketing
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Wednesday, 30 May 2012 08:21
What has Prince got that you haven't?
A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
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Wednesday, 30 May 2012 08:18
Adidas Billboard in Munich - what do you think?
Last week I was walking past this billboard in Munich and it really stood out. Mainly because of its size in the centre of town, but also because of its simplicity and edgy connectivity. What do you think of this Adidas Billboard?
Published in Marketing
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Tuesday, 29 May 2012 19:51
Has Facebook Lost It's Cool?
There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Published in Small Business Marketing
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