Blog Author Mellissah Smith - Page 80
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 17 June 2012 17:24
Is your website turning clients off?
It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.
Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?
If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
Published in Website Development
Saturday, 16 June 2012 20:03
What a winery can do for your next marketing campaign
Last weekend, I travelled to Red Hill to a winery perched on the top of a hill, overlooking the most picturesque scenery outside of the European wine regions. It was simply spectacular. The view went for miles with the ocean as the perfect back drop.
Driving through the country roads, gave me time to think about the new direction of my business, Marketing Eye. There is so many things to consider when you are growing a business that is successful.
Driving through the country roads, gave me time to think about the new direction of my business, Marketing Eye. There is so many things to consider when you are growing a business that is successful.
Published in Small Business Marketing
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Saturday, 16 June 2012 03:07
If nothing changes, nothing changes
A few months ago, I was walking in the park. Seagulls were flying around above me. It was a weird place for them to be as the park is situated at least 10 kilometres from the ocean.
As I looked up, I decided to capture the moment.
The seagulls flew off and I began to think...
As I looked up, I decided to capture the moment.
The seagulls flew off and I began to think...
Published in Small Business Marketing
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Wednesday, 13 June 2012 19:40
Atlanta, are you ready for a Marketing Eye?
It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.
It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)
And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.
So, what's next?
It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)
And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.
So, what's next?
Published in Small Business Marketing
Tuesday, 12 June 2012 20:05
Can you handle failure?
Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure - instead they embrace it.
Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.
"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.
Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.
"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.
Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Published in Small Business Marketing
Thursday, 07 June 2012 02:35
Divorce - it's never easy
If you are tweeter, and you follow Marketing Eye or Amanda Rose for that matter, you may have seen some dialogue about us joining force to write a blog about divorce.
Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.
Let's see how this experiment works!
Rather than put our stories together all at once, we have decided to put together a blog that will change over the next few hours. I will share my wisdom (or lack of) with you and Amanda, a well-known radio host, article writer, commentator and brand marketing consultant, will add her thoughts. BTW. Amanda and I have never met or worked together, other than communicating through a shared passion for social media.
Let's see how this experiment works!
Published in Small Business Marketing
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Wednesday, 06 June 2012 20:31
Is your spirit being squashed?
If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Published in Small Business Marketing
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Wednesday, 06 June 2012 00:17
It’s just like JFK said - Leadership and learning are indispensable to each other
Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
Published in Small Business Marketing
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Tuesday, 05 June 2012 17:46
Positivity : How onwards and upwards is the only way
I'm a fairly positive person. I like to look on the bright side of things and rarely fall prey to thinking that something cannot be done. I see hurtles as being part of the big adventure and I never shy away from taking on a road block and working around it to achieve what I set out to achieve.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
It's the difficulty we face when at times we mix personal life with our professional life. Every person you touch whether they are a friend, colleague, acquaintance or client, has an opinion on you whether they like it or not.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
It's the difficulty we face when at times we mix personal life with our professional life. Every person you touch whether they are a friend, colleague, acquaintance or client, has an opinion on you whether they like it or not.
Published in Small Business Marketing
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Saturday, 02 June 2012 18:54
Why you are not married... yet
There is so much being written about why people and in particular women, are not married.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
Published in Small Business Marketing
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