Marketing Eye

Blog Author Mellissah Smith - Page 8

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 12 September 2018 17:22

The Perfect Marketing Team

Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.

Tuesday, 11 September 2018 09:35


Zoomorphix Systems is the developer of ExamStudio Online®, ExamStudio Web Delivery®, Glass3D® and Red Panda X®. They provide services to the testing community with established clients across a broad range of professional accreditation, licensure, certification and educational organizations. Zoomorphix Systems' primary client base includes leading testing organizations across the U.S.A with programs that range from regional to international in scope. 

The Zoomorphix Systems software development team has an enviable depth of talent and expertise, having successfully and consistently delivered enterprise software solutions. Support for all software products is provided by staff members who are passionate in their commitment to client service.

Having been established in early 1998, Zoomorphix built a strong reputation in the market through word-of-mouth or referral marketing. As time continued, sales began to mature and the need for a sustainable marketing plan was required. It was at this point that Zoomorphix approached Marketing Eye to embark on a 12-month rebranding and lead generation strategy.

Marketing Eye implemented a wide range of marketing initiatives for Zoomorphix, including website design and development, new marketing collateral, key messaging a rebranding exercise to engage their audience and make their testing platform more appealing. After the conclusion of the rebranding of Zoomorphix, Marketing Eye implemented key lead generation campaigns aimed at building their database and marketing outreach as a whole.
Tuesday, 11 September 2018 09:33

Midwest Medical Enterprises

Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest Medical Enterprises is one of the biggest medical device companies for DVT devices in the United States.
Tuesday, 11 September 2018 09:31

Horan and Bird

Marketing Eye was engaged to work as an outsourced marketing resource for Horan and Bird which included developing a 12 month marketing strategy, EDM campaigns and direct marketing along with other materials to help with promoting the brand. The most important part of this engagement was the chance to completely rebrand Horan and Bird and give their company an aesthetic to match their companies modern technology. Horan & Bird specializes in Energy Services and Solar Panel Systems for home and businesses.
Tuesday, 11 September 2018 09:26


Marketing worked with Intercax to shed their outdated image and get a new brand so they could move into their next phase of growth. Intercax wanted the personality of their brand to be an innovative thought leader in the technology space. Marketing Eye accomplished this by giving the brand a new logo, collateral and website to communicate and engage with their customers. The new branding directly reflects the companies forward-thinking brand personality. Intercax is a pioneer and trusted global innovator in the field of Model-Based Systems Engineering.
Tuesday, 11 September 2018 09:23

RD Direct

Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible as a company to communicate ideas and position it's self as a thought leader in the industry. RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line.
Every top-notch marketer knows that as good as they may be, will never know it all. It is impossible. Marketing is changing every day. Reading the sentiment of target markets change rapidly. What is good today, may not be good tomorrow and so on.

Here is a list of things that brilliant marketers do that really make them stand out from the rest.

I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.

Thursday, 30 August 2018 22:10

Music Matters

Music Matters Productions engaged Marketing Eye to help them generate more brand awareness. Marketing Eye began this project by creating a 12-month comprehensive marketing strategy. However, before brand awareness could be generated properly the brand had to undergo a refresh. Marketing Eye produced a refreshed logo, website design, tagline, developed the new website design, search engine optimized the new site, and implemented a social media strategy that garnered hundreds of likes on Instagram.

Music Matters is there every step of the way, from designing live performances to implementing the designs. Often selected over their competitors, Music Matters’ customizable stage graphics and lighting designs make certain that artists can deliver an unforgettable music experience to fans. Their adaptable equipment can be trusted to produce the most amazing shows, no matter the venue. A growing business, Music Matters also produces 3D renderings to clients as an interactive visual. The creative team at Music Matters is professional in demeanor and can adapt to a myriad of client’s needs.
Thursday, 30 August 2018 03:43

AllHealth Choice

AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek new branding and collateral that perfectly compliments there technology platform. Marketing Eye also created a mordern and easy to navigate website that has a user experience that made it simple for clients to find out more about the company and their technology.
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