Blog Author Mellissah Smith - Page 8

Being afraid for your job can be deliberating. It can create the wrong type of mindset where marketers are afraid to make the wrong choice or stop progress due to the fear of their job becoming redundant.

After interviewing more than 30 marketers over the past few months, it has become apparent that the biggest issue that marketers are facing is their ability to keep their jobs and remain secure, when in fact, the whole industry was built on risk.

Risky marketing tactics that paid dividends made entrepreneurs such as Richard Branson, Elon Musk and Steve Jobs. Nike didn’t hold back when they called out golf courses that had bans on certain ethnic groups playing on their courses with Tiger Woods advertising campaign, and again with BLM campaigns that cut through the clutter and while they may have offended a few, the marketing campaigns paid dividends.

On Monday, I volunteered to an organization called Open Hands in Atlanta. My intention was to use the public holiday wisely and by giving back, it was a good start.

It’s kind of like making your bed each morning. If you do that, it’s one less thing you have to do in the day, and when you return in the evening, you see the fruits of your labor.

When a marketing student graduates, there is so much uncertainty, especially in the current climate. As a company that fosters growth in young graduates, we are determined to help people that are embarking on a career in a profession that is ever-changing, dynamic and technology driven.

As a Marketing Graduate we will on-board you to Marketing Eye in a way that allows you to see the full breadth of what a career in marketing will look like. We work with a variety of different industry sectors including technology, biotech, medical, health, logistics, manufacturing and professional services.

A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.

Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.

The biggest challenge they face is execution.

Sound familiar?

When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome.

The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time or are they are new entry to the market?

Typically, if the company has been in the market for a long time, they know what works and what doesn’t and are not forced to trial how receptive clients are to their methodology on you. Basically, you want them to have a tried and tested methodology from a customer facing perspective and how they go about developing marketing strategies and solving your business marketing challenges.

As an avid entrepreneur who has been playing this game for more than 20 years, I am always amazed just how resilient my peers are, and myself for that matter.

No matter how tired, sick or out-of-sorts I am, I get-up and show-up for every single meeting that I am required to be at. I also make sure that I turn up to work.

While many employees of entrepreneurs may at times feel like they “have the good life” they rarely see the sacrifice and resilience required to just make the payroll. For employees, it’s a given. They make decisions based on what is best for them (and they should), whereas employers and in particular entrepreneurs know that “it’s not about them”, it’s about employees and building a business that is successful.