Blog Author Mellissah Smith - Page 78
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 06 August 2012 18:32
Are your competitors nipping at your tail?
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
Published in Small Business Marketing
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Sunday, 05 August 2012 18:11
A thing or two we can learn from Bieber, Maguire and Di Caprio
It's no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify. Becoming complacent because you think you have made it or everything is going swimmingly well, could be your biggest downfall.
Published in Small Business Marketing
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Saturday, 04 August 2012 19:37
The Sunday Marketer
If you are anything like me, Sunday morning, I always go down to my local cafe at 7am with my dog to buy a coffee and a fresh croissant. It gets rid of two things; my need for a coffee in the morning and my dog needing to 'do her business'.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
I am THE SUNDAY MARKETER.
Published in Small Business Marketing
Friday, 03 August 2012 10:23
Things happen for a reason
There is a reason why this marketing blog has been neglected and it's not something that I particularly wanted to share.
And, to some extent, I won't.
However, today I received in the mail a book and it was a reminder that 'everything happens for a reason'.
I travelled around the world twice in six weeks for business and when you do such an exhaustive trip like that, twice, you immediately get a feeling that 'it had better be worth it'. Fortunately, it always is. Afterall, its a journey and when we embark on any journey with an open and honest mind, we move that step forward to realising whatever it is that we were meant to realise.
Both trips were different. Other than for the business aspect, they could not have been more different. The first trip was one of adventure, excitement, opportunity and putting in place things for the future that needed to be put in place.
And, to some extent, I won't.
However, today I received in the mail a book and it was a reminder that 'everything happens for a reason'.
I travelled around the world twice in six weeks for business and when you do such an exhaustive trip like that, twice, you immediately get a feeling that 'it had better be worth it'. Fortunately, it always is. Afterall, its a journey and when we embark on any journey with an open and honest mind, we move that step forward to realising whatever it is that we were meant to realise.
Both trips were different. Other than for the business aspect, they could not have been more different. The first trip was one of adventure, excitement, opportunity and putting in place things for the future that needed to be put in place.
Published in Mellissah Smith
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Friday, 03 August 2012 10:04
Is fun allowed in the office?
At Marketing Eye, as we are a marketing consultancy firm, there is never a day whereby everyone is in the office. The other day it was quiet - a bit too quiet. Everyone was working away diligently. So, I did what any leader would do. I said to everyone "we need to have some fun". And fun, we had.
We set up a photoshoot, which the young guys in the office instantly became photographers. Everyone was asked 'to act silly' and we all laughed, played around and were back at our desk in half an hour with big smiles on our faces.
It's amazing what small things can do for team spirit.
We set up a photoshoot, which the young guys in the office instantly became photographers. Everyone was asked 'to act silly' and we all laughed, played around and were back at our desk in half an hour with big smiles on our faces.
It's amazing what small things can do for team spirit.
Published in Management
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Tuesday, 31 July 2012 18:10
Why do people visit your website?
Have you ever thought about what your website is really used for? Why people are visiting it in the hundreds, thousands, ten's of thousands?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
Published in Small Business Marketing
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Sunday, 29 July 2012 19:54
What the Olympics is doing for brands
There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
Published in Small Business Marketing
Wednesday, 25 July 2012 23:48
Things about life we should always remember
Sometimes, life doesn't go as planned. And that is ok.
As we continue to embark on the journey of life, we will experience it in it's enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.
I have had a few days of being disappointed by someone else's actions. But that's ok. They are living their life and I am living mine and at the end of the day, it's their life to live and we can only choose our own paths and learn the lessons we need to learn from our own experiences.
Published in Mellissah Smith
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Wednesday, 25 July 2012 00:17
Prada Eyewear Has Really Become Fashionable
This super sexy Prada Eyewear Billboard in the Milan Airport was literally overcome with admirers. I watched for 10 minutes, as hundreds of people looked up and stared. Having travelled from Atlanta through to Milan, I was overcome with the number of quality billboards on display at the airport. Definately the capital of fashion in Italy!
It really is a knockout. What do you think?
It really is a knockout. What do you think?
Wednesday, 25 July 2012 00:13
Dolce and Gabbana Billboard in Milan Airport
Travelling through Milan Airport from Atlanta the other day, I noticed this billboard. It reminded me of the movie, Step Mom, with Julia Roberts in the 90's where she was a photographer taking an impromptu shot of catering guy with a bunch of super glamorous models.
As always, Dolce and Gabbana is as stylish as ever in every aspect of their marketing. I really love this billboard and would love to look that good in that dress! Wouldn't you?
As always, Dolce and Gabbana is as stylish as ever in every aspect of their marketing. I really love this billboard and would love to look that good in that dress! Wouldn't you?
Published in Marketing
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