Blog Author Mellissah Smith - Page 73

While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.

Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.

Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.

In all, its a good read and the best stories are on the entrepreneurs behind the brands. 

I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.

If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..

With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.

"Blame the fact that you have attention deficit disorder (A.D.D.) or that you are an A-Type Personality - or just blame the fact that you have never been able to concentrate," said a man sitting on the plane next to me as I moved from reading a book, to reading board papers to stretching - all within 10 minutes.

"But if you keep doing that, you will achieve nothing."

I have neither A.D.D. nor do I have a strong A-Type personality (although some people may challenge that), but I do have problems from time to time focusing and for that matter being able to sleep through the night because I am thinking of a hundred things at once.

The Rich 200 list is littered with entrepeneurs who have sold their businesses. 

Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.

Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October. 

Often, I post blogs that have been written on this site onto Linkedin Groups that are relevant to either marketing or entrepreneurs.

Most days, I share my experience as an entrepreneur with a growing international business, on the cusp of something that is hopefully "big" but also has hurdles along the way. Many of these hurdles are the best reminders on how to improve business processes and be a better leader and/or marketer, or just to grow a thicker skin.

Yesterday, an obvious up-and-coming competitor posted some quite offensive commentary on a Linkedin Group. I thought for a while as to whether I would just leave it or if it had an impact in the group which affected what the perception of our brand may be. To that end, I had to respond. I didn't get into the nitty gritty, but it was an overarching response. The idea of Linkedin Groups is to share ideas, interact, demonstrate thought leadership on various topics and meet people who may potentially have something worthwhile to say that may a) change your life, b) improve your knowledge, and/or c) give you a good laugh.

There is potential to misuse the Linkedin Groups platform in ways that it is not intended for, like pitching products and services through making comments on other peoples discussions or by putting down an obvious competitor. So here's a "share" from last night:

It's that time of year again and as we all wind down for the festive season, it's time to reflect on the past year and look forward to the year ahead.

Most marketing strategies will be firmly in place for next year, but for those who have left it too late, there are a few things that you need to consider.

Marketing Eye is expanding and evolving… and you could be a part of our global growth.

We’re on the hunt for an experienced marketing communications manager to head a team in Melbourne.Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skill sets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.