Blog Author Mellissah Smith - Page 7

When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards.

There are many ways a marketer climbs the corporate ladder fast, but for those whose family don’t own the business, are not as connected as they could be, or simply have not done a good job of showing worth, there is hope.

NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the past 12 months, the NFT scene has evolved rapidly and doesn’t look to be stopping.

The advent of NFTs opens intriguing new opportunities for brand marketers in the areas of digital products, digital media distribution, and access management. Here are some of the ways that NFTs will impact marketing, and how you can market your NFTs. 

With the rise of social media, it is no shock that companies are reaching out to the top influencers on these platforms to help with their marketing. With over 1 billion monthly active users (and more than 500,000 of them active every day) it’s no surprise social media influencers use Instagram as their primary platform. 

Instagram influencer marketing is only predicted to grow. According to HypeAuditor’s latest report, the influencer sector is predicted to grow by $8.4 billion over the next three years and reach $22.2 billion by 2025. We broke down what exactly an Instagram influencer is and how it works.