Marketing Eye

Blog Author Mellissah Smith - Page 6

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 30 August 2018 03:20

Decisionlink

DecisionLink ValueCloud® is the first enterprise-class value application for sales, marketing, and customer care. We enable sellers to be “smart about their accounts and specific about their value”. ValueCloud® automates the processes required for our customers to quantify, articulate and defend the competitively differentiated value of their solutions for each prospective buyer. In just a few minutes, ValueCloud® produces a variety of assets such as ROI detail, Challenger scripts, competitive differentiation, pitch decks, and more, articulating the seller’s specific, differentiated value for every deal and every customer. The result is what every business wants…bigger pipeline, a higher level of engagement, improved close rates, higher deal values, and reduced churn.
Thursday, 30 August 2018 03:20

Designer Home Comfort

Designer Home Comfort is the largest ergonomic contemporary leather furniture store in the Metro-Atlanta area specializing in beautifully ergonomic furniture that enhances the way you work, live, and play. Their superior knowledge in ergonomics, home office solutions, custom upholstery, and top-of-the-line leather sectional sofas, recliners, and chairs, makes Designer Home Comfort the preferred and most trusted furniture store and online retailer of functional high-end furniture.
Thursday, 30 August 2018 03:19

BrightVolt

With a state-of-the-art Research and Development Center in Indiana and corporate headquarters in Redmond, Washington, BrightVolt is bringing superior battery products to market with a global reach. Our rechargeable solid-state batteries can power all types of applications, including hybrid and electric vehicles, consumer electronics such as smartphones, laptops, eReaders and drones, medical and wearable devices and other information technology products. Our patented Polymer Matrix Electrolyte (PME®) technology allows for batteries with 25% greater energy density than other Lithium-ion batteries while at the same time making these batteries cleaner, safer and more environmentally friendly, all at a lower total cost of production. In order to continue to growth in the industry BrightVolt needed seperate itself from it's outdated brand personality and values. To accomplish this Marketing Eye developed a 12 month marketing strategy which included a complete brand overhaul. The new branding visually embodies the values and vision of the new structure and focus of the business. To compliment the new look BrightVolt Marketing Eye also created supporting collateral, social media, brand messaging and refreshed the website.
Thursday, 30 August 2018 03:19

Cloud & Wire

Cloud & Wire provides customers with innovative and emerging solutions in enterprise collaboration(Phone, Fiber & Call Center), Global Data Center Solutions(Public, Private & Hybrid Cloud Solutions) and Process management from project concept to contract. The advice is free, the service is unmatched. 
Friday, 17 August 2018 11:54

Entrepreneurship as a Woman

Entrepreneurship can be the toughest gig in the world - especially for a woman. There are many different issues that women face when making the courageous decision to be an entrepreneur.  Most of it, though, is about their mindset.

I was told (by someone I have the utmost respect for) to forget about developing Robotic Marketer. This is theworld's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "but why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
An unusual, yet remarkable thing happened to me, yesterday. I saw someone through their eyes. I saw first-hand their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realize.
Who would have thought 10 years ago that Atlanta would be named amongst the top technology hubs in the world? Certainly not me, and for good reason. While Georgia Tech is renowned for producing the best technology developers in the US, they don't often stay here. They head to Silicon Valley, Tel Aviv, New York or Rotterdam. Basically, they go where the money is and the innovation is just part of everyday life.
Marketing Eye puts an incredible amount of effort into delivering world-class marketing strategies to all of our clients. We invest heavily in research and development, and of course, developing the world's first Robotic Marketer. So it shouldn't come as a surprise when we are recognized for our accomplishments, right?
Consulting firms these days are a dime a dozen and range from freelancers through to large multinationals.
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