Blog Author Mellissah Smith - Page 55
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 06 October 2014 00:00
Marketing Communications Manager
Open Date: 10/06/14
Location: Atlanta, GA. USA
Division: Marketing – Independent Agent
Category: Marketing
Job Description:
The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company. This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.
Check out our website: www.marketingeyeatlanta.com
PRIMARY RESPONSIBILITIES:
Location: Atlanta, GA. USA
Division: Marketing – Independent Agent
Category: Marketing
Job Description:
The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company. This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.
Check out our website: www.marketingeyeatlanta.com
PRIMARY RESPONSIBILITIES:
- Managing the marketing needs of clients
- Implementing Marketing Eye’s methodology in clients businesses and explaining it to new client acquisitions in the sales process
- Developing marketing strategies
- Implementing marketing campaigns, from development and concept creation through to execution
- Reporting
- General marketing consultancy
- Maintain positive client relations with new and existing customers to discuss their needs and how to best utilize our solutions to achieve their intended outcome.
- Deliver presentations to multiple levels of decision makers during face-to-face meetings.
- Perform other job duties as assigned.
- Previous experience in marketing leadership is a plus.
Monday, 06 October 2014 00:00
It's time to say goodbye, but I wish it was not
I remember our meeting fondly. He walked up to me, introduced himself, and said, "what do you do?"
I replied, "marketing."
"No, seriously, what do you do?" he said with a smirk. "Nobody really does marketing, they do sales or something else."
It wasn't necessarily what he thought, just what he said. He wanted to provoke a reaction and he sure got one! Within minutes we were firm friends, and he was officially one of my first friends I had met since I had moved to Sydney, the big smoke. We both kind of got each other coming from small rural towns in Australia.
We were also part of an organization named Young Entrepreneurs Organization, which was renamed years later to EO. He became my go to person for advice on everything from business, living in Sydney, where to eat and men. I could rattle off a new business idea, only to find he shot it down in a matter of seconds with logic or because he had heard it all before. I kind of appreciated that or at least when I gave it some thought, I would see his reasoning.
I replied, "marketing."
"No, seriously, what do you do?" he said with a smirk. "Nobody really does marketing, they do sales or something else."
It wasn't necessarily what he thought, just what he said. He wanted to provoke a reaction and he sure got one! Within minutes we were firm friends, and he was officially one of my first friends I had met since I had moved to Sydney, the big smoke. We both kind of got each other coming from small rural towns in Australia.
We were also part of an organization named Young Entrepreneurs Organization, which was renamed years later to EO. He became my go to person for advice on everything from business, living in Sydney, where to eat and men. I could rattle off a new business idea, only to find he shot it down in a matter of seconds with logic or because he had heard it all before. I kind of appreciated that or at least when I gave it some thought, I would see his reasoning.
Published in Mellissah Smith
Tagged under
Thursday, 02 October 2014 00:00
Dream jobs do exist, you just need to know how to find one
I sat at my desk yesterday and I felt relieved. Something had been lifted. In Australia, we have end of financial year that keeps people like myself busy over the months of July and August, and then by the time September comes around, I always feel like I am playing catch up. Fortunately, I don't need to do this for another few months again when the US end of financial year occurs.
Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
Published in Marketing
Wednesday, 24 September 2014 00:00
5 Winning Ways To Turn Your Business Around
'Anything is possible' and if you truly believe it, you can see it.
The world is full of pessimistic individuals who are tirelessly working to pull you down, but if you are a real entrepreneur with a BIG DREAM and determination to make it happen, then you may be in the minority of business people who achieve success.
Business can be a rollercoaster and there is always something that pops up that will challenge you and make you dig deep for solutions that may not be obvious at the first glance. It's part of the journey that both you and I have signed ourselves up for.
Creating a winning formula for business isn't easy and the reality is that for most, it is near impossible. But if you are serious and you have the vision to take your business to the next level, from whatever position you are in today, then you may be someone we will all read about in Forbes or Inc Magazine in a few years time - and I can't wait to see that happen.
This blog '5 Winning Ways To Turn Your Business Around' is my story - not necessarily yours. I will share with you my insight into what I believe to be the future of Marketing Eye and how we are going to cement ourselves a global small business marketing company that is unparalleled in the market place.
The world is full of pessimistic individuals who are tirelessly working to pull you down, but if you are a real entrepreneur with a BIG DREAM and determination to make it happen, then you may be in the minority of business people who achieve success.
Business can be a rollercoaster and there is always something that pops up that will challenge you and make you dig deep for solutions that may not be obvious at the first glance. It's part of the journey that both you and I have signed ourselves up for.
Creating a winning formula for business isn't easy and the reality is that for most, it is near impossible. But if you are serious and you have the vision to take your business to the next level, from whatever position you are in today, then you may be someone we will all read about in Forbes or Inc Magazine in a few years time - and I can't wait to see that happen.
This blog '5 Winning Ways To Turn Your Business Around' is my story - not necessarily yours. I will share with you my insight into what I believe to be the future of Marketing Eye and how we are going to cement ourselves a global small business marketing company that is unparalleled in the market place.
Published in Management
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Thursday, 11 September 2014 00:00
The art of internal entrepreneuring
Think big. Dream even bigger.
The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.
It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.
Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
Published in Small Business Marketing
Tagged under
Thursday, 21 August 2014 00:00
Why you need a #22yrold Inside Sales Executive
For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta. We sat on our hands for a while, hesitant because we have not been fully equipped to train an Inside Sales Executive. Finally, the time arrived.
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
Sunday, 10 August 2014 00:00
Why graphic design is your biggest weapon
Successful marketers are always prepared for battle.
Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful explanatory tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
Published in Small Business Marketing
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Friday, 08 August 2014 00:00
All successful marketers are two-faced
What does Khloe Kardashian, fur and nudity all have in common?
They are the elements of a multi-leveled marketing campaign by PETA that went viral.
They are the elements of a multi-leveled marketing campaign by PETA that went viral.
Published in Marketing
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Thursday, 07 August 2014 00:00
Why you should give employees more vacation time
Being a business owner has many benefits; you can make sh*t happen, turn up when you feel like it, feel empowered to do anything you set your mind to, fulfil dreams, make millions (if you work hard and are successful) and in general, you have an ability to change lives, that of your own and others. It's a pretty neat gig if I may say so myself.
The negatives, well, there are a few but one of them has never been that I didn't want to get out of bed and turn up to work. Instead, I wake up early and make my way to the office as fast and efficiently as possible.
What I find challenging is the same things most small to medium-sized business owners find; people management, enough hours in the day to do all the things that you want to do and find the right talent. The latter being the single biggest issue I think most agencies find today.
The negatives, well, there are a few but one of them has never been that I didn't want to get out of bed and turn up to work. Instead, I wake up early and make my way to the office as fast and efficiently as possible.
What I find challenging is the same things most small to medium-sized business owners find; people management, enough hours in the day to do all the things that you want to do and find the right talent. The latter being the single biggest issue I think most agencies find today.
Thursday, 24 July 2014 00:00
Want to make $6 million in 12 months?
I’ve been in the marketing industry for over 20 years; it’s fair to say, nothing fazes me.
However, every now and then I meet a client that achieves the extraordinary.
Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.
However, every now and then I meet a client that achieves the extraordinary.
Then I meet a client that achieves the impossible, and recently, for me that was Frank Richmond, the Founder of Cirrus Networks.
Published in Small Business Marketing
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