Blog Author Mellissah Smith - Page 53
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Saturday, 21 February 2015 00:00
What Jennifer Lopez can teach us all
I like a good a biography, but to be honest, I wasn't expecting too much from "True Love" by Jennifer Lopez as she isn't exactly my favorite singer/actress/entertainer.
I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.
Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.
I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf.
I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page.
What I learned:
I don't dislike her, but I feel that she is a bit too stereotypical "famous" for my liking and it has taken away from the talents that she has.
Like all good stories, Jennifer's is a rags to riches tale. In fact, she grew up in the Bronx and now is as far from the Bronx as any one person could be.
I bought her book because it was sitting on the shelf and I had all the other books that I could possibly want to purchase at the airport newsagency already on my shelf.
I picked it up reluctantly, but was pleasantly surprised as I flicked through page after page.
What I learned:
Thursday, 19 February 2015 00:00
The one change we made to recruiting in Atlanta that is game-changing
It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.
Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Published in Management
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Sunday, 15 February 2015 00:00
How one intern achieved a 750% increase in LinkedIn connections
Max Gross started an internship with Marketing Eye in January this year.
During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.
He is incredibly enthusiastic and always willing to put up his hand for any task that may need to be done.
Last week a Marketing Manager asked for his assistance in helping a client increase their connections on LinkedIn with people that they could potentially do business with.
The results blew my mind...
During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.
He is incredibly enthusiastic and always willing to put up his hand for any task that may need to be done.
Last week a Marketing Manager asked for his assistance in helping a client increase their connections on LinkedIn with people that they could potentially do business with.
The results blew my mind...
Published in Marketing
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Thursday, 12 February 2015 00:00
$128,000 worth of consulting hour sales in her first month - learn how she did it
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Published in Marketing
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Friday, 06 February 2015 00:00
How deep should you go in understanding your employees motivations?
This week, we did something we never do. We stopped.
If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do.
The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do.
The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
Published in Marketing
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Saturday, 31 January 2015 00:00
What inspires great design?
Designers are an unusual bunch. Mostly they come in all shapes and sizes but there are a few that seem to look the same. They dress alternatively, mixing and matching what our less creative counterparts would never dream of putting together.
Published in Marketing
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Monday, 26 January 2015 00:00
Traits that every marketing manager needs to have to be successful
What makes a marketing department successful is the quality of the marketing manager. A great marketing manager can be the difference between growth and stagnation.
We’ve seen a few marketing managers here at Marketing Eye. The thing about them is that they never stay too long in one place. It’s a transient industry, so they come and go. That’s just the reality of an agency environment. However, you do what you can to hold on to the best ones, because a great marketing manager knows their marketing stuff.
We’ve seen a few marketing managers here at Marketing Eye. The thing about them is that they never stay too long in one place. It’s a transient industry, so they come and go. That’s just the reality of an agency environment. However, you do what you can to hold on to the best ones, because a great marketing manager knows their marketing stuff.
Published in Marketing
Tuesday, 13 January 2015 00:00
The three things employees should never do if they want to make their mark
I have read some great books recently, mostly about how to build a happy and sustainable culture within the workplace and build a business globally.
At the moment Marketing Eye is employing new people in key positions within our company. Each position is new as Marketing Eye is growing exponentially and we need to hire people to accomodate that growth.
At the moment Marketing Eye is employing new people in key positions within our company. Each position is new as Marketing Eye is growing exponentially and we need to hire people to accomodate that growth.
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Friday, 02 January 2015 00:00
Each and every time I fall in love again : Mellissah Smith
There’s not a lot to not love about New York City.
I have been here many times and each and every time, I fall in love all over again.
New York has been kind to me. The weather, reasonably mild for this time of year, has been easy to accommodate with a few layers of clothing. The restaurants new and old have been phenomenal and the people have made me smile. What more can a girl ask at this time of year?
My good friend Sami Lukis has a tour group, made up of women looking for an adventure. I decided to tag along to a few dinners while at other times catching up with my many friends who now call New York home.
New Year’s is a time for reflection.
We all have our own ‘shit’ and usually at this time of year, we decide whether we will call it a day, or keep persevering through. Most of us are acutely aware that most New Years Resolutions don’t work out and are forgotten almost as fast as we promised ourselves that we would keep them.
I have been here many times and each and every time, I fall in love all over again.
New York has been kind to me. The weather, reasonably mild for this time of year, has been easy to accommodate with a few layers of clothing. The restaurants new and old have been phenomenal and the people have made me smile. What more can a girl ask at this time of year?
My good friend Sami Lukis has a tour group, made up of women looking for an adventure. I decided to tag along to a few dinners while at other times catching up with my many friends who now call New York home.
New Year’s is a time for reflection.
We all have our own ‘shit’ and usually at this time of year, we decide whether we will call it a day, or keep persevering through. Most of us are acutely aware that most New Years Resolutions don’t work out and are forgotten almost as fast as we promised ourselves that we would keep them.
Published in Mellissah Smith
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Saturday, 13 December 2014 00:00
How your 2015 marketing strategy is going to be different
Entrepreneurs, managing directors, CEO's, Presidents, CMO's, marketing managers and digital marketing directors are all thinking about how their 2015 marketing strategies are going to be executed - after all it's that time of year.
While most B2B organizations have been fine tuning their marketing strategies for months, other's are only now just scrambling to put one together. At Marketing Eye, December and January is our highest inquiry month predominantly due to so many companies waiting until the last minute to develop their marketing strategies.
It's crazy because by leaving it to the last minute, you are already starting behind the 8-ball and giving your more organized competitors a head start.
Here are some things that you should be thinking about:
Published in Marketing