Blog Author Mellissah Smith - Page 50
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 19 July 2015 18:41
An investment in social media is one of the best investments a small business could make
A few days ago in Melbourne I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
Published in Marketing
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Thursday, 16 July 2015 18:42
Key traits imperative to the success of a marketing executive
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Big dreams leads to big achievements.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset. Big dreams leads to big achievements.
Published in Marketing
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Tuesday, 14 July 2015 18:43
How to become a successful marketing manager
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Published in Marketing
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Monday, 13 July 2015 18:26
Sales managers are important people within any office
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Published in Marketing
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Sunday, 12 July 2015 18:37
Lessons I have learned from the entrepreneurs I have worked with
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Published in Small Business Marketing
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Wednesday, 08 July 2015 20:55
Why some women stop other women from succeeding
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
Published in Mellissah Smith
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Wednesday, 08 July 2015 18:55
How to separate business from pleasure
In two weeks, I am travelling from Melbourne to Europe for 14 days of work and a little pleasure. I will be writing stories for Marketing Eye, speaking with potential alliance partners and clients. I will also be interviewing people for speaking opportunities at a conference.
Published in Management
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Monday, 06 July 2015 18:30
Being the middle man is no fun!
Being the middle man is a dangerous position that we all have been in, and you would think that we would learn our lesson but many, like myself, find ourselves prey to being caught in the middle.It just keeps happening!
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Wednesday, 24 June 2015 18:58
They are not only brand ambassadors, but owners
I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Published in Management
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Monday, 01 June 2015 18:33
18 months ago I hired my niece
18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.
I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
Published in Management
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