Marketing Eye

Blog Author Mellissah Smith - Page 5

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 21 March 2019 17:24

Stradyx

Stradyx is a company that provides outsourced analytics and performance statistics. Stradyx uses it's unique methodology to help your business hit KPIs and get to the next level. Marketing Eye provided Stradyx with fresh and modern branding that appeals to their target market and a landing page to help engage new clients and prospects.
Thursday, 21 March 2019 17:13

Blue Corvus

Blue Corvus’ “The Bird” is a creative portable solution for letting people know what’s exactly on your mind via wireless LED technology. Blue Corvus partnered with Marketing Eye to receive new branding and website for the launch of this new innovative product to the market. The fun yet sophisticated branding of Blue Corvus directly represents the playful personality of the brand and makes the company stand apart from the crowd.
Thursday, 21 March 2019 16:03

Ramble

Ramble helps companies engage a greater amount of qualified buyers from any location online, not just your corporate website. Ramble's API creates real-time chat without the costly internal build and project risk. Ramble’s white-label chat engine drives greater customer engagement, user collaboration, and knowledge share while offering the pinnacle of data security and privacy. Marketing Eye provided Ramble with updated promotional materials to help bring exposure to their new innovative brand.
Thursday, 21 March 2019 15:38

Asimpa

Asimpa provides erosion control services and products to a numerous amount of industry sectors to complete varoius construction projects. Asimpa provides services to their clients including site support, installation, territory and forestry services. Asimpa provides their excellent erosion services to a very niche market and Marketing Eye provided a complete brand referesh to reflect that. Marketing Eye provided Asimpa with updated colleratel and a modern website to help them better serve their clients and represent the excellent products and services the brand provides.


Asimpa Website2

Thursday, 21 March 2019 13:52

The World Incubator

The World Incubator is help local people in the Charters Towers region grow start-up businesses. Modelled on incubators in the US, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. Marketing Eye worked with The World Incubator to create a clean look and feel that directly reflects what their brand stands for. Marketing Eye also created a modern and easy to navigate website that gives an optimal user experience for potential user making it very easy to contribute to the cause.


World Incubator 2
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
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