Blog Author Mellissah Smith - Page 47
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 22 September 2015 18:52
Finally, my commitment phobia has been put to rest
I am completely and utterly commitment phobic on every topic. I won't lie it is the truth.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
Published in Mellissah Smith
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Monday, 21 September 2015 16:30
10 big mistakes entrepreneurs make
If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.
We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
We are human and mostly we shrug it off and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs make:
Published in Entrepreneurship
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Sunday, 20 September 2015 18:32
Why you should outsource your marketing team
As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
Published in Marketing
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Sunday, 20 September 2015 18:24
10 things I'm looking for in a partner
I never shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
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Tuesday, 15 September 2015 18:37
People before strategy; a question you have to decide on
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.
Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
Monday, 14 September 2015 17:25
Determination to keep going is critical to success
There isn't a leader in the world that isn't driven. They may not be driven by the same things, but they are still very much driven by something that is extraordinary and takes them to a place where they know that failure is not an option.
Published in Management
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Sunday, 13 September 2015 18:29
The reality of international export
I export marketing services. I started a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail.
Published in Management
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Friday, 11 September 2015 07:08
Employees that step up to the hiring process, own the business
I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am here when I can be but mostly I am running around the world doing other "stuff".
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Published in Management
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Wednesday, 09 September 2015 08:08
Why creating jobs is good for your soul
It has been a couple of years since I first stepped foot in Atlanta, Georgia, to open Marketing Eye and I have to say its been one of the most exciting and rivetting experiences of my life.
Published in Management
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Tuesday, 08 September 2015 18:49
Why you should reimagine your business
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.