Blog Author Mellissah Smith - Page 42
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 24 August 2016 11:56
The Cheeky Way To Say To Prospects That Direct Mail Still Gets Your Attention
Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine.
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video.
I couldn't agree more. Looking at a picture, it does tell a thousand words.
Published in Marketing
Tuesday, 23 August 2016 08:14
No Sleep, But You Know What.... We're Winning And Sacrifices Have To Be Made
As an avid believer that your team should not be encouraged to work overtime, I am doing a few hard yards myself to keep our fast growing, dynamic and innovative business flourishing.
For the past few nights, I have a lot on my mind and everything has been working overdrive. Thank god, that for now, I don't have a personal life and I am on the go travelling doing the stuff that comes second nature to me.
For the past few nights, I have a lot on my mind and everything has been working overdrive. Thank god, that for now, I don't have a personal life and I am on the go travelling doing the stuff that comes second nature to me.
Monday, 22 August 2016 10:01
What The New Marketing Team Looks Like: Young, Dynamic and Tattooed
With time up my sleeve, I've had a lot of thinking to do. Innovation is key to performance and success in the future, and if we are not innovating faster and more smarter than our competitors, we will fall to the way-side, and eventually will lose market share whether we like it or not.
Published in Marketing
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Friday, 19 August 2016 10:30
A Team That Reads Together, Learns Together : Culture
As I sit at my desk in the Marketing Eye Atlanta office, I am surrounded by books; A Novel of Zelda Fitzgerald, Steve Jobs by Walter Isaacson, Fun is Good by Mike Veeck, The Girl in Times Square by Paullina Simons, Zero to One by Peter Thiel, The Art of Startup Fundraising by Alejandro Cremades, Start-up Nation by Dan Senor and Saul Singer, Scaling Lean by Ash Maurya, #askgaryvee by Gary Vaynerchuk and Tom Osborne on Leadership.
Published in Culture
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Wednesday, 17 August 2016 08:58
Is Twitter Right For Your Businesses Lead Generation?
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from junior through to social media curator - we have forged an organic growth rate of 80,000 plus followers.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Not trying to buy and build, these followers are real and with 97% authenticity, we have done a really good job.
Published in Marketing
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Monday, 15 August 2016 15:18
Why Marketing Eye Is Replacing Its Marketers With Robots
You've read it many times before "Robots will never replace humans". Incorrect. They will. They are. And you're job is on the line especially if you are in marketing, and work at Marketing Eye.
Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
Clients are continually concerned with the length of time it takes a human marketer to do the work that they do. Mostly, they are being short-sighted, but equally so, they are right. Marketing Automation took over a few years back for a reason. It took away the time it would normally take a human being to nurture a lead all the way to a sale. All a human needed to do was write the content, but even that is not so necessary today - however, proof-reading is.
Published in Marketing
Monday, 08 August 2016 17:53
New York is Marketing Eye's Focus for 2016/17
Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes.
It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
It's particularly exciting given that usually we only share part of the plan, but this year, we decided to share it all - along with our profit sharing strategy for employees. It's time for many of our younger team members to start investing in houses or apartments, and they cannot do that without getting some real money behind them.
Published in Entrepreneurship
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Tuesday, 19 July 2016 03:28
Funding Entrepreneurial Growth - Kabbage is Financing the Future
The pressure of growing your business is insurmountable with the number of areas that each business has to consider.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention:Kabbage.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention:Kabbage.
Thursday, 07 July 2016 00:50
5 Marketing Tips To Help You Take Your Business To The Next Level
Marketing is instrumental to business growth. It provides the forum for sales to occur. Without it, sales people have a hard job. There have been many changes over the past 12 months and it is becoming increasingly hard for CMO's and Marketing Managers to stay abreast of changes.
Monday, 06 June 2016 09:45
Life Of An Entrepreneur Often Means That We Have To Keep Moving
I don't really like speaking at "all women" conferences. I am definitely not a gender specific person. I think every person is equal and should be treated likewise.
In fact, I think men now have it harder than women. With all of these mandates that say women should hold 50% of the positions on boards, many will now be overlooked even if they are better qualified, with more experience and capable of bringing more to the table.
But the fact of the matter is, many women have been overlooked for years. It's kind of pay back time - but I am not sure society is doing it right.
In fact, I think men now have it harder than women. With all of these mandates that say women should hold 50% of the positions on boards, many will now be overlooked even if they are better qualified, with more experience and capable of bringing more to the table.
But the fact of the matter is, many women have been overlooked for years. It's kind of pay back time - but I am not sure society is doing it right.
Published in Entrepreneurship