Marketing Eye

Blog Author Mellissah Smith - Page 4

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 10 April 2019 08:15

How to manage the 'office affair'

Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land. 
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Friday, 29 March 2019 15:59

Am I a marketer or entrepreneur?

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.

As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite.
Tuesday, 26 March 2019 17:39

Has Adobe Had an Armageddon Moment?

Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing? The recent acquisitions of Magento and Marketo have been intrinsic in bringing together best of breed technologies, and maybe it isn’t the last piece of the puzzle, but certainly a momentous movement in taking their business from desktop to the cloud.
Monday, 25 March 2019 17:10

Boiler Solutions

Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Georgia. With over 120 years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most efficient, trustworthy and dependable commercial boiler service in the business. Marketing Eye worked with Boiler Solutions to create a very modern brand rehaul including branding, collateral, and website that gives Boiler the industry leading feel to match it's expertise and excellent customer service.
Monday, 25 March 2019 16:50

Eskrape

Eskrape is a marketing technology that helps to skrape your online database and populate your CRM. Eskrape skrapes leads from the internet to include full contact details and help you turn your leads into warm prospects and ultimately sales. Marketing Eye developed Eskrape a complete branding suite including logo, collateral and website. Marketing Eye insured the Eskrape branding was very modern and clean and reminiscent of the innnovative Eskrape technology. Each detail of the eskrape branding was carefully thought out in a manner in which the branding would leave a progressive feeling with the consumer.
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
Thursday, 21 March 2019 17:32

Asyst You

AsystYOU is simplifies the online ordering process and provide the easiest way to get the food you love delivered from local restaurants via desktop or mobile app. AsystYOU uses it's huge network of Restaurant Delivery Service companies to save time on your next food delivery. Marketing Eye provided messaging and designed a sales presentation to help effectively represent the AsystYOU brand and how it can impact the food delivery market.
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