Blog Author Mellissah Smith - Page 39
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 19 May 2017 13:30
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan in highsight of the first quarter of this year.
I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
I am inspired beyond belief and like many entrepreneurs, having the motivation to kick goals, climb any mountain and put on a brave face even though you may be scared shitless - is something that comes very naturally to me.
Published in Marketing
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Thursday, 18 May 2017 07:45
Never, ever give up on your employees
I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.
No matter how much coaching or development that took place, nothing changed.
No matter how much coaching or development that took place, nothing changed.
Published in Culture
Wednesday, 17 May 2017 09:40
Jealous that someone is climbing the ladder faster than you?
They say that jealousy is a curse. I tend to agree. It hinders your judgement and affects your ability to see clearly - and that's just the start.
The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
The green-eyed monster is a mental cancer (B.C. Forbes quote), and can be a huge culture killer, leaving employees that are affected by it disengaged and unproductive.
Published in Culture
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Tuesday, 16 May 2017 09:01
Spanx is the number one coolest office in the world today
I won't lie. I walked into Spanx yesterday and was completely and utterly in awe. Wow! Seriously, Wow! The wide hallways, the high ceilings, the writing on the wall, the pictures, the space, the innovation, the courtyard, the conference room and the kitchen - were a dream.
Sara Blakely is not only the youngest self-made female billionaire in the world today, she is also known widely as the nicest, kindest and most giving. On top of that, she is beautiful, has an unbelievable family and is changing the world, not just our figures when we put on a pair of Spanx to shape the areas we don't want the world to see.
Sara Blakely is not only the youngest self-made female billionaire in the world today, she is also known widely as the nicest, kindest and most giving. On top of that, she is beautiful, has an unbelievable family and is changing the world, not just our figures when we put on a pair of Spanx to shape the areas we don't want the world to see.
Published in Culture
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Monday, 15 May 2017 10:18
Why your marketing company's social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.
One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
Published in Marketing
Friday, 12 May 2017 11:33
The team is everything, and if you are not on it - get out now!
By all means be competitive, but never be the person who leaves someone else behind just to win.
After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.
In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.
In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
Published in Management
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Wednesday, 10 May 2017 16:41
Let's lose using the term 'millennials' and start using 'humans'
I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find that my next recruit is in fact a millennial. Why? Because that person was the best person for the job at that point in time.
The things that have me so frustrated about millennials are:
The things that have me so frustrated about millennials are:
Published in Culture
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Tuesday, 09 May 2017 11:30
Did you make your last quarter sales figures - we didn't!
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
Published in Marketing
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Tuesday, 14 March 2017 14:10
Why old-fashion direct marketing campaigns are not dead
If you thought old-fashion direct marketing campaigns are dead - you are wrong, and probably of the opinion that your idea of design and creativity is awesome.
I speak to hundreds of entrepreneurs each month and many have the same opinion. Direct marketing is dead. I beg to differ. In fact, I know that this statement is not only incorrect, it is only spoken by people who either have no idea, or don't have a creative bone in their body, although quite often their mind fools them into believing they do.
I speak to hundreds of entrepreneurs each month and many have the same opinion. Direct marketing is dead. I beg to differ. In fact, I know that this statement is not only incorrect, it is only spoken by people who either have no idea, or don't have a creative bone in their body, although quite often their mind fools them into believing they do.
Published in Marketing
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Monday, 13 March 2017 08:25
The chairlift business breakthrough
Sitting on the chairlift with the Chairman of Crownbet in Australia, I asked him the one question that I thought would give me a greater insight into how he built an accounting firm to be one of the largest in Australia some years back.
Published in Entrepreneurship
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