Blog Author Mellissah Smith - Page 38
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 12 January 2018 09:14
Atlanta’s Biggest Business Conundrum
When I first opened an office in Atlanta I had no idea just how big the state of Georgia really was. While everyone knows Atlanta hosts the busiest airport on the planet, it also is the fourth largest home to Fortune 100 companies in the country.
Published in Marketing
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Thursday, 11 January 2018 16:26
In Your 40's and Haven't Made Your Mark Yet?
In your 40’s, and you haven’t made your mark yet?
Thursday, 11 January 2018 09:35
Why structure and discipline is the only way to improve your marketing outcomes
The start of a new year always comes with the best intentions and why not? You and your team have come back from an extended holiday relaxed and ready to tackle the new year with the same enthusiasm you wished you had at the year end.
Yesterday was my first day back in the office and it was remarkable to see how much work everyone had done with a one-day head start. They were enthusiastic, strategic thinking and were ready to take the business to the next level.
Yesterday was my first day back in the office and it was remarkable to see how much work everyone had done with a one-day head start. They were enthusiastic, strategic thinking and were ready to take the business to the next level.
Published in Marketing
Wednesday, 10 January 2018 13:26
Where is Marketing heading in 2018?
I sat down in a bar next to the Dean of Marketing at one of America’s most prestigious Universities, and we discussed the future in marketing.
I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.
As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.
I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.
As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.
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Saturday, 02 September 2017 19:26
Why every marketing team needs a data scientist
Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.
This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Friday, 01 September 2017 09:16
The cut-throat world of marketing performance
Ultimately companies are looking for two things; increase their brand awareness and more sales. The role that marketing plays in this is pivotal, and as we move closer to understanding marketing analytics across the entire spectrum of marketing, we are realizing that marketing performance is not only getting more cut-throat, and precise, with amateur or lazy marketers being caught out - but it is also getting more 'real'.
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Thursday, 31 August 2017 09:33
I'm feeling nostalgic about Atlanta
Waking up today, I have to say, I am feeling quite nostalgic about Atlanta and all it means to me over the past 5 years.
I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
I came here with little or no expectations, just a desire to try something new. From there, and the people I met, something ticked. For many Atlanta appears from the outset to be quite sleepy, but once you cut through the leafy streets, and the urban sprawl, there is so much more depth.
Published in Management
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Saturday, 26 August 2017 08:03
The sales hangover - do you have one?
What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they simply know they need marketing, and are calling the first company that comes up on Google.
Tuesday, 04 July 2017 17:27
Being a successful fashion designer is about knowing the numbers
For those interested in becoming a fashion designer, an Australian iconic cottage industry fashion designer has one pearl of wisdom that will change your life - know your numbers.
Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College.
Having grown up in a family dedicated to retail and design in the furniture industry, well-known fashion designer Sophie Moran at first thought she might want to become an interior designer and pursued this passion straight from school to College.
Published in Marketing
Tuesday, 20 June 2017 18:22
When the founder comes back to manage the business, sometimes there's a shock!
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.
It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need to navigate how you lead the team, and take them where you want to go, but also, where they want to go.
Published in Management
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