Marketing Eye

Blog Author Mellissah Smith - Page 3

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 01 October 2018 02:43

How to 'get backed' in the workplace

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.

I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my interest.

Friday, 28 September 2018 11:34

What's Beyond Being a Marketing Manager

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

Wednesday, 26 September 2018 12:11

How Marketers Will be Forced to be More Nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Tuesday, 25 September 2018 11:54

Marketing Eye Executive Marketing Services

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.

Monday, 24 September 2018 11:23

How to Make Your Brand Message Stick

Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a day. Your brain processes an increasing amount of information daily and our mental filters are in overdrive. As marketers, how do we get our posts to remain in the minds of our audience? Marketing strategy is key, but it’s easier said than done. Marketing consultants can offer great insight into strategies and tools to help your business achieve a tailored solution.

Tuesday, 18 September 2018 16:23

What Gives Marketing Consultants a Leg Up?

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

Monday, 17 September 2018 10:53

10 Ways to Revitalize Your Marketing Team

Like any company, Marketing Eye Atlanta realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much differently than before.

Thursday, 13 September 2018 11:55

Why do Entrepreneurs Pick Marketing Firms

The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.

Wednesday, 12 September 2018 17:22

The Perfect Marketing Team

Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in it and are not determined to be successful, then you may see that written in red on your balance sheet.

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