Blog Author Mellissah Smith - Page 29
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 25 March 2019 10:20
The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
Published in Marketing
Thursday, 21 March 2019 11:33
One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Published in Marketing
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Wednesday, 20 March 2019 09:19
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing
Tuesday, 19 March 2019 10:26
5 Ways to re-invent your customer's experience
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Published in Marketing
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