Marketing Eye

Blog Author Mellissah Smith - Page 27

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible.

As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”.

An organization might have a perfectly tailored marketing campaign dispersed, but it means nothing if the progress of that campaign isn’t tracked or recorded, to really measure whether the intended objectives of the marketing campaign have been successful and have reached the desired target audience.

Monday, 15 April 2019 11:57

Lessening Your Environmental Impact

With climate change now affecting our daily lives, changes in our own actions need to be made now. Lessening an environmental impact can improve your own current health and preserve the environment for the future.

Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him for a sexual crime, that has since been dropped. Assange has always maintained he was innocent, and this has been reinforced by comments from the alleged victim some years on.
Wednesday, 10 April 2019 08:15

How to manage the 'office affair'

Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land. 
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
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