Marketing Eye

Blog Author Mellissah Smith - Page 2

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 02 July 2019 10:23

Esq

Esq. Clinic is a plastic surgery and skin clinic specializing in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.

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Tuesday, 02 July 2019 09:52

Women's Health

Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organize and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events.
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Thursday, 20 June 2019 12:41

Ozanam Industries

Ozanam Industries is a Special Work of the St Vincent de Paul Society (Vinnies), employing over 100 Australians with disability at our their three Work Centres in Stanmore, West Ryde and Coonamble. Ozanam has over 40 years’ experience providing a professional, customer focused service to some of Australia’s most respected companies, State Government departments and community groups. Marketing Eye worked with Ozanam to create various collateral pieces and campaigns to promote their key message which is to provide meaningful, sustainable and valuable employment support services.

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Thursday, 20 June 2019 09:54

Yoga Australia

Yoga Australia is a voluntary, not-for-profit association, incorporated in 1999 (originally known as the Yoga Teachers Association). It was originally founded by a group of independent yoga teachers who recognized the need to bring yoga teachers together from all different traditions, styles and backgrounds, to provide mutual support and professional recognition of yoga in Australia. Marketing Eye worked with Yoga Australia to create various collateral and campaigns to further their brand awareness.



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Wednesday, 19 June 2019 17:19

Nurses Memorial Centre

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. The Centre offers scholarships to all Australian nurses and midwives who possess a strong motivation and drive to undertake postgraduate studies with the anticipation that the additional skills and experience gained will benefit the broader health and wellbeing of the community. Marketing Eye worked with the Centre to promote their cause by creating various email campaigns to spread their key messages.

Wednesday, 19 June 2019 17:10

Australian Cancer Research Foundation

Founded in 1984 the mission of the Australian Cancer Research Foundation is to outsmart cancer by providing word-class scientists with the equipment they need to improve prevention, diagnosis and treatment of all types of cancer.

The donations ACRF receives go to research with the power to outsmart cancer.

Thursday, 30 May 2019 16:26

Entegra

Entegra is a company who prides themselves on thinking outside the box, producing exceptional quality and highly aesthetical products. The company will always make decisions based on what is right rather than the bottom line. Entegra is the expert in Signature Structures, we understand that you are the expert in knowing what you want your structure to do for you and your organisation. This means we will constantly strive to fulfil the needs of our clients, throughout the entire design and construction process. Marketing Eye worked with Entegra to create a new website and branding suite to better reflect their industry leading business.

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Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible.

As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”.

An organization might have a perfectly tailored marketing campaign dispersed, but it means nothing if the progress of that campaign isn’t tracked or recorded, to really measure whether the intended objectives of the marketing campaign have been successful and have reached the desired target audience.

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