Marketing Eye

Blog Author Mellissah Smith - Page 2

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 05 July 2019 16:50

Who’s your marketer

All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.

One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Tuesday, 02 July 2019 16:41

Georgia Medical Skin Spa

Georgia Medical Skin Spa specializes in non-surgical, anti-aging solutions, is designed to work synergistically with our Dermatology clinic. Marketing Eye helped Georgia Medical Skin Spa with a complete brand refresh including logo, collateral and website.

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Tuesday, 02 July 2019 13:43

Atone

Atone Lifestyle Salon provides effective skincare solutions to meet their clients financial and lifestyle needs. They strive to inform and educate their clients, not just sell products, but also raise awareness about their skin and the world of cosmeceuticals. Marketing Eye created multiple email and social media campaign to help boost Atone's traffic and overall engagment with the brand.
Tuesday, 02 July 2019 10:39

Waxed

Waxed specializes in waxing, tanning, laser hair removal and lashes extensions, and provides their customers with the best service in Melbourne in a friendly and professional environment. Marketing Eye helped Waxed with several promotional campaigns to boost brand awareness and increase traffic to their location.
Tuesday, 02 July 2019 10:23

Esq

Esq. Clinic is a plastic surgery and skin clinic specializing in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.

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Tuesday, 02 July 2019 09:52

Women's Health

Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organize and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events.
Monday, 01 July 2019 16:44

Marketing just got a whole lot harder

Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Thursday, 20 June 2019 12:41

Ozanam Industries

Ozanam Industries is a Special Work of the St Vincent de Paul Society (Vinnies), employing over 100 Australians with disability at our their three Work Centres in Stanmore, West Ryde and Coonamble. Ozanam has over 40 years’ experience providing a professional, customer focused service to some of Australia’s most respected companies, State Government departments and community groups. Marketing Eye worked with Ozanam to create various collateral pieces and campaigns to promote their key message which is to provide meaningful, sustainable and valuable employment support services.

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Thursday, 20 June 2019 09:54

Yoga Australia

Yoga Australia is a voluntary, not-for-profit association, incorporated in 1999 (originally known as the Yoga Teachers Association). It was originally founded by a group of independent yoga teachers who recognized the need to bring yoga teachers together from all different traditions, styles and backgrounds, to provide mutual support and professional recognition of yoga in Australia. Marketing Eye worked with Yoga Australia to create various collateral and campaigns to further their brand awareness.



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