Marketing Eye

Blog Author Mellissah Smith - Page 12

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 26 July 2018 11:06

Nailing the "Group Hug"

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.
Thursday, 12 July 2018 10:58

Are Robots Taking Over Marketing?

You may have read that robotic technology is making its way into the marketing industry, and it is. Within the next 2 years, Marketing as a profession will change so much that everyone will need to start from scratch. Unfortunately, the companies that are still selling the same old marketing skill set will be closing their doors.

Thursday, 21 June 2018 10:35

Never give up trying

Nearing another birthday, I am reflecting on how my journey has evolved over time. It certainly has been interesting to say the least, and one that I would not change a single bit.
Monday, 30 April 2018 14:34

Morrows

Referred by Macquarie Bank, Marketing Eye has been working on branding for Morrows and marketing in general. To date, Marketing Eye has developed the brand further, provided communications, re-designed and developed their website and has commenced marketing activity to promote company to a wider, targeted audience. It's financial services division, along with accounting, tax, legal and technology is one of the best in Melbourne.

morrows1

morrows2
Monday, 07 May 2018 14:53

Robotic Marketer

For the last few years, Mellissah Smith has a partnered with Queensland University of
Technology (the recent winners of the Amazon Robotics Competition) to build a ‘Robotic
Marketer’. Replacing a team of human beings, Robotic Marketer will develop marketing
strategies in minutes, not months, using a combination of machine learning from more than
200 marketing strategies and marketing workshops, artificial intelligence, big data, scraping,
and science.

Robotic Businesscard

For more than 14 years, Mellissah's international marketing firm, Marketing Eye, has been
developing marketing strategies for their clients. These strategies are 40 to 50 pages in length
and take around 30 to 40 hours of marketing executives time, plus 20 to 50 hours of a
marketing intern’s time.

Completely self-funded. Mellissah has decided that her clients and connections deserve to have
the best possible marketing strategies for 2018/19 robot-possible. That means the robot developed
strategies will be more in-depth, provide deeper and more meaningful research, and will deliver
marketing plans that will deliver the highest possible return on investment for her clients.
A callout to me personally via Twitter direct message has led to a position as a panellist on a two-hour television show on Friday nights on Sky Television, a Rupert Murdoch owned station. Sky TV is not dissimilar to Fox TV. The politically inspired television show is one of the best I have seen, with a substantial cross-section of panellists, all with a point of view that resonates with the audience.

Should you take up a new opportunity or not?

Thursday, 14 June 2018 09:49

The untethered soul of your business

Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. 

The soul of your business is so much more. It's living and breathing every single second inside every single person who works for you and determines the energy that people get when they interact with your business, and your people.
Tuesday, 13 March 2018 15:58

10 Easiest Ways To Live An Awesome Life

Like most people, I have had my good times and bad. There are experiences that I would rather not have had, and others I wish I could have over and over again.

2018 is the year of positivity for me. I have consistently looked at every situation in a 'glass half full' way, and am navigating my way through the year with the energy and respect that each year deserves.
I love Atlanta. I really do. It is like a second home to me, and the people are just fabulous.
I was reading Gwyneth Paltrow's Goop Magazine the other day and a headline stuck out which resonated with me. "You need to be able to own your fears, and you need to be able to own your desires. You cannot outsource feelings."
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