Marketing Eye

Blog Author Mellissah Smith - Page 10

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
By all means be competitive, but never be the person who leaves someone else behind just to win. 

After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.

In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find that my next recruit is in fact a millennial. Why? Because that person was the best person for the job at that point in time.

The things that have me so frustrated about millennials are:
It's our first quarter conundrum that is making me scratch my head, and is starting to create some sleepless nights. In 5 years, we have never had a month where our sales figures didn't meet our projections.

I'm shocked, concerned, worried and trying to rack my mind as to why. I find myself looking for answers.
If you thought old-fashion direct marketing campaigns are dead - you are wrong, and probably of the opinion that your idea of design and creativity is awesome.

I speak to hundreds of entrepreneurs each month and many have the same opinion. Direct marketing is dead. I beg to differ. In fact, I know that this statement is not only incorrect, it is only spoken by people who either have no idea, or don't have a creative bone in their body, although quite often their mind fools them into believing they do.
Monday, 13 March 2017 08:25

The chairlift business breakthrough

Sitting on the chairlift with the Chairman of Crownbet in Australia, I asked him the one question that I thought would give me a greater insight into how he built an accounting firm to be one of the largest in Australia some years back.
Am I an entrepreneur first, or am I a marketer?

I'm sitting at the Qantas Lounge at the Melbourne International Airport ready to board another flight to Los Angeles. I am a tad tired. 2.15am wakeup wasn't my best work, but sometimes excitement does get the best of me. Travelling for me, is exciting and part of the bigger adventure. I get to meet people that inspire me, shock me and sometimes join me on my journey as a friend, client or person "I just know".

Meeting people when you are an introvert is completely and utterly out of your comfort zone, and I know the value of being outside your comfort zone. It's one of the best things that can happen, especially if you are an entrepreneur.
Sunday, 22 January 2017 17:39

The top employee perks outweigh salary

Having the benefit of being part of a global entrepreneurial friendship group, made up mostly from people through my travels around world, I am always interested in different models in which employees are remunerated or attracted to an organization.

What works well for one company, may not for another. The big corporate beast can be a lure and it can also deter the best talent - depending on what is most important to any particular individual. If you want to know what keeps employees in the game, and on your team, it may in fact be something that you did not realize.

Start-ups and small businesses
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.
Watching from afar, but being in the thick of it all at the same time, the US election has taken a toll on our perception of what is going on, and what we need to do moving forward.
Thursday, 22 December 2016 12:35

How to create an energetic office culture

What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool.
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