Marketing Eye

Blog Author Mellissah Smith - Page 10

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 30 August 2018 03:22

Elite Pour La Vie

Founded in 2015, Elite Pour La Vie offers a shopping experience to none other in Atlanta. Their flawless showroom is an extension of all the exclusive red carpet designers that you have ‘dreamt’ about. Every detail has been considered in creating this utopia of style and sophistication. You now no longer have to fly all over the world to find the perfect gown for your formal occasion. Elite Pour La Vie is honored to present some of the most exclusive couture designers in the fashion industry. Their collections are as unique and diverse as the elite red carpet designers. They have the privilege of offering bridal gowns from the likes of: Zuhair Murad, Baracci, and Marchesa. Marketing Eye developed an adaptive marketing strategy for the entire business, we completed a complete brand refresh, event marketing, public relations, collateral, and invitations. Elite Pour La Vie's new elegant and luxurious branding has helped the business to position itself as one of the major competitors in the high end designer market.
Thursday, 30 August 2018 03:22

Fiscal Solutions

Fiscal Solutions' team works closely with family offices and their professional advisors to support and implement plans aligned with family goals so that our clients can spend their time where it matters most. From accounting and administrative services to financial consulting, Fiscal Solutions provides completely independent financial insight and support at the highest level.  
Thursday, 30 August 2018 03:22

FrameCo

Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation, Marketing Eye’s marketing specialists worked diligently to complete the entire rebrand meticulously. The FrameCo brand now embodies the fresh and modern look which represents the quality, dependability, and innovativeness of their construction services to customers and prospects.

With the implementation of a strategic marketing plan with Marketing Eye, FrameCo was better able to reach new audiences and communicate their services. Changes to the branding and positioning across all channels have empowered FrameCo to actively engage with new leads and convert them easier and more affluently.

FrameCo offers contractors and builders a new and improved method or process of construction through prefabrication. From their plant in the city of Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions for every step of the building process - economical design, engineering, fabrication, and installation.

Thursday, 30 August 2018 03:22

Hogue Insurance Agency

Hogue Insurance Agency is a family-owned insurance provider for individuals, families and small businesses in the City of Dallas. Our team of fully licensed insurance agents provides an unrivaled experience for customers seeking a wide range of coverage options including home, life, auto, renters, business, boating, and specialty insurance. At Hogue Insurance Agency, we’re dedicated to putting the relationship back into the modern insurance experience.
Thursday, 30 August 2018 03:22

IAMC

IAMC is the leading industrial and manufacturing real estate trade association, offering dynamic professional development, networking opportunities and endless resources for its members in the U.S. and abroad. If you manage manufacturing and distribution properties, you need to know about IAMC.
Thursday, 30 August 2018 03:22

Johnson Stephens Consulting

Johnson Stephens Consulting is a supply chain operations consultancy that provides clients with cost-effective, service-focused solutions. Opportunities include logistics network optimization, facility planning & design, WMS, TMS & LMS services, labor management engineering, LEAN distribution, and operations excellence. Founded in 2003, JSC professionals have completed over 400 projects and served over 130 different retailers, wholesalers, e-commerce/ direct to consumer companies, 3PLs, and consumer products distributors. Marketing Eye provided Johnson Stephens with a complete brand refresh including strategy, collateral and website. Johnson Stepehens new modern branding reflects the forward thinking of the business in the supply chain industry.
Thursday, 30 August 2018 03:20

CrossFire

Marketing Eye was initially engaged by Crossfire to solely create a 12-month marketing and communications branding strategy. However, Crossfire was extremely impressed with Marketing Eye’s comprehensive marketing strategy that they decided to sign on to a 12-month marketing retainer. Marketing Eye Atlanta’s outsourced marketing team has so far implemented a logo refresh, brand playbook, brand style guide, and a brand new website design created by our talented in-house graphic designer.

Crossfire is a family owned New York City based AV production house that has been providing high-quality sound, lighting, and video production services for over 7 years to the Tri-State Area and beyond.

Crossfire was founded by CEO Kyle Malenfant. Kyle has over 17 years of professional experience in Audio Visual production services.  Inspired by his unique professional and educational background, which merges exceptional customer service and client relations with the highest standards of event production services, Kyle created Crossfire in 2011. In 2015, Crossfire acquired Pro AV Rentals and in February 2018, Music First Productions, they are both Brooklyn based companies offering similar products and services, these two acquisitions are part of a larger strategic growth plan.

Since its inception, Crossfire has provided customers with the highest quality of services available in sound reinforcement, lighting design, video production, equipment installation, and rental services.  Crossfire's client list includes many recognizable names such as the Associated Press, CBS, the United Nations, Facebook, ESPN, Governors Ball Music Festival, iHeart Media, and the TCS New York City Marathon, to name a few.

Thursday, 30 August 2018 03:20

Decisionlink

DecisionLink ValueCloud® is the first enterprise-class value application for sales, marketing, and customer care. We enable sellers to be “smart about their accounts and specific about their value”. ValueCloud® automates the processes required for our customers to quantify, articulate and defend the competitively differentiated value of their solutions for each prospective buyer. In just a few minutes, ValueCloud® produces a variety of assets such as ROI detail, Challenger scripts, competitive differentiation, pitch decks, and more, articulating the seller’s specific, differentiated value for every deal and every customer. The result is what every business wants…bigger pipeline, a higher level of engagement, improved close rates, higher deal values, and reduced churn.
Thursday, 30 August 2018 03:20

Designer Home Comfort

Designer Home Comfort is the largest ergonomic contemporary leather furniture store in the Metro-Atlanta area specializing in beautifully ergonomic furniture that enhances the way you work, live, and play. Their superior knowledge in ergonomics, home office solutions, custom upholstery, and top-of-the-line leather sectional sofas, recliners, and chairs, makes Designer Home Comfort the preferred and most trusted furniture store and online retailer of functional high-end furniture.


DHC WEB
Thursday, 30 August 2018 03:19

BrightVolt

With a state-of-the-art Research and Development Center in Indiana and corporate headquarters in Redmond, Washington, BrightVolt is bringing superior battery products to market with a global reach. Our rechargeable solid-state batteries can power all types of applications, including hybrid and electric vehicles, consumer electronics such as smartphones, laptops, eReaders and drones, medical and wearable devices and other information technology products. Our patented Polymer Matrix Electrolyte (PME®) technology allows for batteries with 25% greater energy density than other Lithium-ion batteries while at the same time making these batteries cleaner, safer and more environmentally friendly, all at a lower total cost of production. In order to continue to growth in the industry BrightVolt needed seperate itself from it's outdated brand personality and values. To accomplish this Marketing Eye developed a 12 month marketing strategy which included a complete brand overhaul. The new branding visually embodies the values and vision of the new structure and focus of the business. To compliment the new look BrightVolt Marketing Eye also created supporting collateral, social media, brand messaging and refreshed the website.
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