Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
An effective internal communications strategy facilitates important conversations with your employees and other internal stakeholders within your team. It is critical to have a strategy in place to enhance the overall performance of your business. Prioritizing internal communications will help your business not only perform better but give your team a heighten sense of being integral to the businesses goals.

An internal communications strategy dictates how we communicate with our internal stakeholders and an effective one, will promote employee engagement, strengthen company culture, and builds trust. It’s a no-brainer for companies that are seeking to strengthen their team and improve company culture.

A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.

Thursday, 22 July 2021 09:08

Unlocking your marketing potential

Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.

The biggest challenge they face is execution.

Sound familiar?

When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome.

The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time or are they are new entry to the market?

Typically, if the company has been in the market for a long time, they know what works and what doesn’t and are not forced to trial how receptive clients are to their methodology on you. Basically, you want them to have a tried and tested methodology from a customer facing perspective and how they go about developing marketing strategies and solving your business marketing challenges.

Since the start of COVID, so many things have changed about business and the way employees are working in their organizations. Leadership and management of employees' performance have been tested and new 'norms' have arrived in post-COVID employee performance measures especially when it comes to what makes a good employee.
Wednesday, 07 July 2021 18:19

Entrepreneurs Who Get-up and Show-up

As an avid entrepreneur who has been playing this game for more than 20 years, I am always amazed just how resilient my peers are, and myself for that matter.

No matter how tired, sick or out-of-sorts I am, I get-up and show-up for every single meeting that I am required to be at. I also make sure that I turn up to work.

While many employees of entrepreneurs may at times feel like they “have the good life” they rarely see the sacrifice and resilience required to just make the payroll. For employees, it’s a given. They make decisions based on what is best for them (and they should), whereas employers and in particular entrepreneurs know that “it’s not about them”, it’s about employees and building a business that is successful.

Wednesday, 23 June 2021 17:56

Corobot

CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.


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Wednesday, 23 June 2021 14:36

Boulder Video

Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers.  Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your web traffic revenue quicker than before using the best video player in the industry. Marketing Eye to creating a completely new marketing campaign with and emphasis on strategy, branding and website development.


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Friday, 11 June 2021 17:12

Bob Muscat

Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get the results they want as soon as possible. Marketing Eye worked with Bob Muscat recreate collateral and refresh and create new website content to better represent the brand.

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Friday, 11 June 2021 16:12

Aunigma

Aunigma Network Solutions Corp., a growing IT company headquartered in Atlanta, Georgia USA, was founded by veteran wireless communication entrepreneurs to address these challenges for new generation Internet Protocol (IP) connections. Auniga provides IT protection, privacy and performance at a level previously thought unattainable. Marketing working with Aunigma to do a complete brand refresh and update of website content to improve overall lead generation efforts.


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