Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 26 October 2018 09:14

5 Things every smart marketer does

Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
After three and a half years, a person who only had been promoted to marketing manager in the past year in Atlanta, had decided to move on. I was relieved. She had asked to play a more senior role in the organization and given that we are all for ensuring that people reach their full potential and achieve their goals, we set some key milestones and gave her the reigns.
Marketing Eye Atlanta is offering the ultimate marketing strategy workshop and plan developed over a 4-hour workshop with the help of Robotic Marketer. To test Robotic Marketers new technology ensuring that you benefit from deep diving into big data, using artificial intelligence and machine learning, we are offering exclusively to Atlanta based companies the opportunity to participate in a marketing workshop, which will provide you with a completed marketing strategy in your inbox, with a consultant navigating you through the process.
Monday, 15 October 2018 11:18

How to Make Your Brand Messaging Stick

Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd?

Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success.

Thursday, 11 October 2018 13:21

Why DIY Marketing Workshops are All the Rage

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Wednesday, 10 October 2018 13:05

Phenomenal Ways Great Companies Market

Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals. 

Tuesday, 09 October 2018 12:51

Why Some Marketers Are Better Than Others

Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other? 

Monday, 01 October 2018 12:49

Making a Great Marketer

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

Monday, 01 October 2018 02:43

How to 'get backed' in the workplace

After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'.
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