Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 08 October 2019 09:02

Why trusting your gut will save you millions

A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer.

It's a remarkable feat to be successful by anyone's definition, especially your own. I always find that the hardest markers are ourselves. We tend to be most critical of what we do, how we do it and what outcomes derive from the fruits of our labor. 



Influencer marketing is when brands partner with key influencers to increase their brand awareness in specific target audiences by utilizing their platform of influence such as Twitter, Facebook, YouTube, LinkedIn, Snapchat, Instagram, TikTok or their blog.

Why is every high in life followed by a low? And every low, well, followed by another low.

Is the universe only meant to test us or is our journey paved out in stone long before we actually embark on it?

These are questions that I have asked myself in the past few hours, and while I don't have an answer, I know that there is only one way to think.

Thursday, 05 September 2019 16:07

How SEO Plays a Role in Marketing Performance

In 2019, it is becoming harder and harder to stay relevant and competitive in any industry. There are so many companies and products available, and they are all doing great things. You need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market.

Tuesday, 20 August 2019 16:29

Why salespeople fail miserably

The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his sales people to make millions of dollars each year. By having some sales representatives that were super successful and motivated by money, he attracted other people who wanted to learn from them and achieve the same goals. In 3 short years, his business went from a two million dollar operation to a $100 million dollar business.

The experiences that taught us the biggest lessons

Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Tuesday, 16 July 2019 14:51

Lionhouse

LionHouse is an Australian based and operated educational institution that believes all individuals and creative beings should have the ability to fulfill and express their life through work. Lion House provides a range of services from consulting, growth planning, audit assistance to student surveying. Marketing Eye worked intimately to produce a new branding dynamic for Lion House that brought about modernisation and the development of key messaging that is portrayed towards the audience.

LIONHOUSE BROCHURE


Lionhouse 2

Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Page 1 of 115