Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Welcome to Marketing Eye Atlanta - we're a full-service marketing agency, and we're looking for a dynamic Marketing Executive/Manager to join our team. While there are many choices for marketers these days, we offer something that is truly unique: Robotic Marketer.

Marketing Eye is a fast paced international marketing agency that works with a number of clients across multiple industry sectors. We are early adopters and developers of technology and strive to ensure that all clients are supported by a passionate team driving better marketing outcomes.

The business world is often compared to a game of chess; the same could be said for marketing. Every move can advance your position or leave you vulnerable to your competition. Taking risks is an inherent part of marketing, but the key is to take calculated risks with a high chance of success.

Bold marketing and risk aversion represent two opposite approaches to marketing. Proactive marketing involves taking risks and trying out new and untested marketing strategies; this approach often requires companies to be creative and innovative, taking advantage of emerging trends and technologies to make significant impacts. 

On the other hand, risk aversion involves minimizing risk by sticking to tried-and-true marketing strategies that have worked in the past. This approach prioritizes stability and consistency over innovation and can be less risky and less likely to generate significant results. Ultimately, the choice between these two approaches depends on a company's goals, resources, and appetite for risk.

Here are tips on how to navigate the fine line between bold marketing and risk aversion:

Identify the Benefits and Drawbacks of Risk Taking

When it comes to marketing, taking risks can be a great way to stand out from the competition and create a memorable brand identity. However, it's critical to consider the potential drawbacks of taking risks, such as the possibility of negative feedback or damage to your brand reputation.

In marketing, the key to successful risk-taking, is to make calculated decisions. This means analyzing a particular strategy’s potential benefits and drawbacks and determining whether the potential rewards outweigh the potential risks.

How to Make Calculated Marketing Decisions

You can take several steps to make calculated marketing decisions that balance the benefits of taking risks with the need to avoid potential negative consequences.

Define your target audience

Before making any marketing decisions, it's essential to understand your target audience and what motivates them. This helps you determine whether a particular marketing tactic will resonate with them and ultimately drive engagement and conversions.

For instance, let's say you are a company that sells luxury watches. Your target audience may be affluent individuals who value quality and craftsmanship. By understanding this demographic's values and motivations, you can create a marketing campaign that highlights the superior quality and attention to detail in your watches, rather than focusing on price or discounts. This approach is more likely to appeal to this audience and generate sales compared to a marketing campaign that focuses on lower prices or promotions.

Conduct market research

Market research can help identify potential opportunities and risks associated with a particular marketing tactic. By analyzing data from past campaigns, surveying customers, and monitoring industry trends, companies can identify potential opportunities and risks associated with a particular marketing tactic. By surveying customers, businesses can gain a better understanding of their needs, preferences, and pain points, which can be used to tailor marketing campaigns to better meet their needs.

Develop a risk management plan

A risk management plan is a vital tool for businesses looking to navigate the challenges of today's ever-changing business landscape. By identifying potential risks and taking proactive steps to mitigate them, companies can minimize the impact of unforeseen events and maintain business continuity.

A risk management plan involves developing a comprehensive strategy for identifying and addressing potential risks that could arise during business operations. This can include everything from negative feedback or a drop in sales to more significant risks, such as natural disasters or cybersecurity breaches.

Test and measure

 Businesses must first test it and measure the effectiveness of a marketing strategy before implementation. This can help identify potential issues before they become significant problems and assist in adjusting as needed.

One of the most critical aspects of a risk management plan is developing contingency plans for possible adverse outcomes. These plans outline specific actions businesses can take in response to potential risks, such as adjusting marketing strategies or shifting production priorities.

Navigating the Fine Line

Navigating the fine line between bold marketing and risk aversion requires a delicate balance of creativity, strategic thinking, and risk management. While taking risks can lead to great rewards, it's critical to approach them in a calculated way that minimizes potential negative consequences.

One way to strike this balance is to focus on long-term goals rather than short-term gains. This means taking a strategic approach to marketing that focuses on building a solid brand identity and long-term customer relationships rather than immediate sales. Another method is to focus on testing and measuring. By testing new marketing tactics on a small scale and measuring their effectiveness, brands can identify potential risks and make adjustments before rolling out a full-scale campaign.

Taking calculated risks in marketing can be the key to unlocking success and establishing a unique brand identity. However, this must be approached strategically and in an informed manner, with careful consideration given to potential risks and benefits.

By conducting thorough research, developing a risk management plan, and continually testing and measuring new marketing tactics, businesses can walk the fine line between bold marketing and risk aversion, effectively navigating the complexities of the market to achieve sustainable growth and long-term success. Ultimately, it is the ability to strike this delicate balance that will set brands apart, capturing the attention and loyalty of audiences and achieving their full potential in an ever-changing marketplace.

As a digital marketing agency, we are familiar with pricing strategies. Steering away from project-based pricing has been key to our pre-COVID marketing strategy, but in light of changes in the market, the need for pricing based on projects has been in high demand.

One of the biggest complaints that marketers have is that they don’t have enough time to do everything on their ‘to do list’. With a constant stream of demands from managers and sales team, the list is long and often unmanageable. In 2023, making your marketing team more productive is a priority of many marketing managers and business leaders.

Tuesday, 20 December 2022 13:16

Top Reasons Your Marketing Is Failing

There are many reasons why a marketing campaign might not be effective. Here are some common reasons that marketing can fail:

Lack of a clear target market: If you are not targeting the right people with your marketing efforts, you will likely see low engagement and poor results. Make sure you have a clear understanding of who your ideal customers are and tailor your marketing efforts to them.
Tuesday, 22 November 2022 12:07

Good Shepherd Clinic - Not for Profit

The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good Shepherd  is making a real difference with the support of generous donations and our volunteers who make our mission possible.

Good Shepherd Logo

Good Shpherd Poster

Good Shepherd Kit

Good Shep EDM 1

Good Shep EDM 2

Good Shep Website 1

Good Shep Website 2
Friday, 18 November 2022 16:31

Mash Technology - Technology | Software

The Mash Technology Group, is an end-to-end Oracle Partner that sells, implements, integrates and supports all Oracle solutions. Mash Technology Groups's long-term relationships with clients is powered by helping them navigate their technology, licensing, implementation and managed services needs to drive better value. As a pure Oracle Partner, Mash Technology Group helps their clients strategize their Oracle solutions needs across all Oracle software, Oracle NetSuite and Oracle MySQL.

Mash Logo 1

Mash 2

Mash Business Cards

Mash Case Study

Mash PPT

Mash Website
Tuesday, 08 November 2022 13:44

NQE Conference - Not for Profit

The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step to starting a business of their own.

Marketing Eye was engaged by NQE Conference to develop branding and website which created a deeper online presence and exposure through social media channels and EDMs.

NQE Flyer Mockup

NQE CON Website And EDM

NQECon Ipad Small

NQE Screen

Tuesday, 02 August 2022 14:41

Foresee Consulting - Consulting

Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is also affilated with 4C Innovations which provides Cura™ Forecasting. CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives.

Foresee Consulting 1

Foresee Consulting 2

Foresee Consulting 3

Foresee Consulting 4

Cura 2

Cura 3

Cura 4



For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.

Page 1 of 136