Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 

There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.

The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
You want that damn promotion! You really do. You work 9 to 5 pm and have been with the company long enough. You do your job. So, why have you been overlooked?
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.
We all procrastinate at one point or another. Hell, I just procrastinated as to whether I would write this blog or not. Obviously, I decided it was better to do it now then later, and moved on, but procrastination can become a problem if you are actually a true "Procrastinator". 
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