Marketing Eye

Blog Author Mellissah Smith - Page 1

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Being what I would call a seasoned entrepreneur, I have adapted my life on a regular basis to ensure that I fit as much into the day as humanly possible.

As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”.

An organization might have a perfectly tailored marketing campaign dispersed, but it means nothing if the progress of that campaign isn’t tracked or recorded, to really measure whether the intended objectives of the marketing campaign have been successful and have reached the desired target audience.

Monday, 22 April 2019 11:51

Call Design

Call Design specializes in Workforce Optimization, Workforce Management solutions and Consulting. Marketing Eye was contracted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging and also a new website. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services.
Monday, 22 April 2019 11:47

Sensitivity Cosmetics

Sensitivity Cosmetics is committed to bringing natural beauty products to life in a new and enchanting way for those who struggle with sensitive skin. The founder, Laketta Belin, having sensitive skin herself, tried for years to nd a natural, sweet smelling product that wouldn’t irritate her skin. After many years, and a ton of money, she decided it was time to take matters into her own hands. Founded in 2013, Sensitivity Cosmetics is a lower price option for high quality, all natural sensitive skin care products. Our products are available in over 100 fragrances for the face, body and hair and are customizable for both men and women. Marketing Eye helped to provide Sensitivity Cosmetics with a new fresh and modern brand rollout for their new store opening.
Monday, 22 April 2019 11:40

Industrial Maintenance Group

Located in Atlanta, Georgia, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also new collateral to match their new branding.

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Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him for a sexual crime, that has since been dropped. Assange has always maintained he was innocent, and this has been reinforced by comments from the alleged victim some years on.
Wednesday, 10 April 2019 08:15

How to manage the 'office affair'

Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land. 
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Friday, 29 March 2019 15:59

Am I a marketer or entrepreneur?

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.

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