Blog Author Web Developer - Page 1

As a marketer, I'm constantly bombarded with the latest trends and technologies. One that has sparked both excitement and apprehension is the rise of Artificial Intelligence (AI) in marketing strategies. While the potential benefits are undeniable, ethical concerns surrounding its use linger. The ethical minefield of AI marketing is interesting and it’s worth exploring whether it's a friend or foe for the marketing profession. Here are some considerations as a marketing manager that I think are worthy of your time.

You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than many think.

As a marketing agency owner, I was the first to get my team to get onboard with ChatGPT in November last year. Imagine how surprised I was that in January, many had said “we haven’t gotten around to having a look at it”.