Marketing Eye

Blog Author Sydni Roach - Page 1

Sydni Roach

Sydni Roach

Friday, 08 February 2019 09:42

Microcopy: Tiny Words with a Huge Impact

Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.