Blog Author Mellissah Smith - Page 88
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 07 March 2012 16:18
Does sex sell?
We are all sexual beings. True.
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.
But, does it still work?
Published in Small Business Marketing
Tuesday, 06 March 2012 23:02
Sales - without it, your business does not exist.
What keeps you awake at night?
Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?
What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”
I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?
The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.
I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!
Alison Lovatt, Marketing Eye.
Published in Management
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Tuesday, 06 March 2012 19:28
Getting organised for international expansion
One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
It is remarkable how much you can fit into a day, let alone a week.
I am travelling to the US on 22nd March to meet with some people over there; potential investors, key influencers, government and industry leaders. Organising my schedule and fitting everything in is near impossible. 10 days just isn't enough. But for this trip, it will have to do!
Published in Small Business Marketing
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Tuesday, 06 March 2012 15:23
A reason, a season, a lifetime - why are people in your life?
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.
Published in Mellissah Smith
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Monday, 05 March 2012 19:07
How to rank #1 on Twitter
Marketing Eye received a ranking last week on Twitter and it had me thinking...
Published in Small Business Marketing
Monday, 05 March 2012 18:22
History is the future of marketing
A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.
While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.
Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.
If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.
Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.
Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.
Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.
If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.
Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.
Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
Published in Mellissah Smith
Tuesday, 06 March 2012 17:33
How networking effects your business - Atlanta, Georgia.
Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia.
There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.
Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
There are many fears in making a move like this, but mainly there is a lot of positivity around the big move.
Firstly, Marketing Eye is awesome. It's a brand that excels in small business marketing. I can put my hand on my heart and say that we help small businesses grow. I also believe that it is a 'no-brainer' to engage Marketing Eye because of the amount of extra marketing activities and programs that companies get for no additional cost.
Published in Small Business Marketing
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Thursday, 01 March 2012 22:42
FxPro Super Rugby Tonight @ AAMI Park - How to make your sponsorship work
With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is the second game of the competition.
Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.
Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.
Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Rugby is the sport of gentlemen. I remember years ago going up to Brisbane to watch Australia play Italy at Ballymore Stadium. Everyone was well dressed, drinking champagne and premium beers, chatting away. The stadium was full of professionals and die hard rugby fans. The atmosphere was exciting and full of life.
Of course the Kiwi's vs the Aussie's is the biggest match in the game particularly if you are from either of these countries.
Sponsorship is a hard one to measure. I know Qantas do an amazing job with their sponsorship of the Formula One in Melbourne each year. You would have to be sleeping under a rock if you didn't associate Qantas with Formula One in Australia. Their marketing team does a phenomenal job of maximising their sponsorships.
Published in Marketing
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Thursday, 01 March 2012 22:40
How many leads can you handle in one day?
Day 1: loads of emailing.
Published in Small Business Marketing
Monday, 27 February 2012 18:18
What's in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.
This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?
Here are some things you should be considering;
This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?
Here are some things you should be considering;
Published in Small Business Marketing
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