Blog Author Mellissah Smith - Page 137

Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.

I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.

Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.

Some people turn on the television to laugh, others to be entertain… me… to be motivated.

I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.

I have tried everything. Changed screens on my computer, rummaged to the next page in newspapers and hummed la la la in my head when my staff mention it and to be honest, tried everything in the book to avoid hearing about it.

Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful women.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.

Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types.