Blog Author Mellissah Smith - Page 134
Mellissah Smith
Qantas – The Smug Airline
Over the years, I have had wondered how and why Qantas has remained so successful.
Booking a meeting with the Minister
I learnt earlier on in my career that you can meet with anyone, all you have to do is ask.
iPad – a health risk – or a good business opportunity?
If we didn’t know it before, we sure know it now. Technology has taken over the world. Soon, this blog won’t need me to type up stories every day. I will be replaced by a piece of technology that comes up with new and innovative stories all by itself – and it will be funnier, more interesting and less expensive.
Hon. Joe Helper, MP, Minister for Small Business (Private Letter)
Dear Joe,
Thank you so much for passing on my details to the Department of Innovation, Industry and Regional Development, Executive Director, Small Business Victoria, Roger Arwas.
A Cause For Celebration

Today one of my best friends for the past 20 years is celebrating her 40th birthday.
We met through a guy who was her boyfriend at the time and a good friend of mine.
When work/life balance has meaning
Today is a day I will always remember. It’s a day that a certain part of me has been taken away.
Time To Take A Cold Hard Look At Yourself
Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.
Your clients don’t know Who you are?
It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.
Where are you on google?
Every month I go through the arduous task of checking Marketing Eye’s google rankings.
It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.
Tiger Woods – A brand to trust or not!
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player.
With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.