Marketing Eye

Blog Author Mellissah Smith - Page 133

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Dear Joe,

Thank you so much for passing on my details to the Department of Innovation, Industry and Regional Development, Executive Director, Small Business Victoria, Roger Arwas.

Friday, 29 January 2010 21:59

A Cause For Celebration

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Today one of my best friends for the past 20 years is celebrating her 40th birthday.

We met through a guy who was her boyfriend at the time and a good friend of mine.

Saturday, 30 January 2010 21:57

When work/life balance has meaning

Today is a day I will always remember. It’s a day that a certain part of me has been taken away.

Tuesday, 01 December 2009 21:52

Time To Take A Cold Hard Look At Yourself

Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.

Tuesday, 08 December 2009 21:48

Your clients don’t know Who you are?

It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.

Sunday, 13 December 2009 21:45

Where are you on google?

Every month I go through the arduous task of checking Marketing Eye’s google rankings.

It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.

Monday, 14 December 2009 21:39

Tiger Woods – A brand to trust or not!

Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player. 

With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.

Monday, 16 November 2009 21:35

Small Business Marketing

mellissah-smith01What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me.
Saturday, 21 November 2009 21:31

Don’t Discard Twitter for B2B Marketing

Marketing Eye is always the last to market ourselves, but having put together some ‘hairy audacious goals’ for 2010, we are looking at every possible avenue to market our business to small to medium sized businesses.

Sunday, 22 November 2009 21:30

The Power of Customer Demands

Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.