Marketing Eye

Blog Author Mellissah Smith - Page 132

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 30 March 2010 23:58

Media Training…is a must!

Many people fly by the seat of their pants when it comes to interviews. There is no preparation, no coaching, no pre-empting of questions and no understanding.

Like most companies, Marketing Eye has been slack and we have not practiced what we preach. It’s like mechanics who never fix their own car.

We encourage clients to engage in proactive marketing activities and yet, we rely solely on word of mouth referral, twitter, facebook, blogs and our website.

Tuesday, 30 March 2010 23:48

My relationship with the Easter Bunny

My first memory of the Easter Bunny was when I was about 3 or 4 and my older siblings broke into the cupboard to steal an egg that was in large loose pack.

Having been in business now for 10 years, I certainly have had my fair share of employee attitudes.

 It goes with the territory and it goes with my training as a Manager and ultimately leader of the organisation.

Last night I had dinner with owner and head designer of Kookai in Australia along with a group of people that were equally as inspiring at one of Melbourne’s hottest restaurants in Prahran, Fog.

Friday, 19 February 2010 22:29

The Tiger Script – You Be The Judge

Good morning, and thank you for joining me. Many of you in this room are my friends. Many of you in this room know me. Many of you have cheered for me or you’ve worked with me or you’ve supported me.

Monday, 22 February 2010 22:25

Qantas – The Smug Airline

Over the years, I have had wondered how and why Qantas has remained so successful.


If we didn’t know it before, we sure know it now. Technology has taken over the world. Soon, this blog won’t need me to type up stories every day. I will be replaced by a piece of technology that comes up with new and innovative stories all by itself – and it will be funnier, more interesting and less expensive.