Blog Author Mellissah Smith - Page 129

The year end is near and I personally can’t wait. It has been one of the most exciting and exhilarating years ever from a business perspective and from a personal front, one of the most challenging.

In the business I have learnt a lot, launched new products, entered new markets and been inspired continually by the people I work with – in particular, the small businesses that I call ‘friends’ but may also be called clients to the outside world.

How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?

What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?

It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.

Managing expectations is a grey area because sometimes, some people expect too much.

This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.

Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.

Some things don’t just look delicious – they are! Here is one of my favourite shops at Charles de Gaulle Airport in Paris. If you have a few Euros left in your pocket, be sure to pick up some of these sweets that are truly mouth watering. Their packaging also makes for the perfect gift.

Bonjour! Yes, I have been in Paris, doing a bit of business and enjoying the beautiful Autumn Parisan weather.

Like many people that have travelled to the city of love, I am totally besotted by its beauty and the promises it holds for anyone that visits.

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