Marketing Eye

Blog Author Mellissah Smith - Page 122

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 08 October 2010 19:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!
Like it or not, a good business does not just rely on good products or services. The success of your start up will be built on whether people know about you, like you and trust you enough to part with their dollars. The key to achieving this is how effectively you communicate your products or services to your customers – and that’s where Marketing Eye comes in.
Wednesday, 13 October 2010 19:25

$8 million dollars for clever PR?

The David Jones saga continues and I have to say, that I probably am of the opinion that David Jones and Mark McGuinness are being played just so some young girl can make a few million. More than she ever would have made in her entire career.
Sunday, 17 October 2010 19:22

Eat Pray Love…

eat-pray-loveEat, Pray, Love… the New York Times Bestseller authored by Elizabeth Gilbert has just hit the screens in Australia – and it couldn’t have come soon enough.
Sunday, 17 October 2010 20:00

The dream job!

Essjai_Advert
Do you ever want to run out into nature and scream from the top of your lungs ‘YES’?

Feeling empowered to be the person you always dreamed you would be is something that every person should take very seriously.
Monday, 04 January 2010 20:26

2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

Wednesday, 06 January 2010 20:24

Jennifer Hawkins… Now seriously!

Dear Jen,

Whilst I think it’s great that you have posed nude showing off what you call a healthy body image by a role model, I also think you may be a bit off the mark. At least on this topic.

Thursday, 07 January 2010 20:20

The New Look Marketing Eye

The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.