Blog Author Mellissah Smith - Page 121
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 05 September 2010 19:56
Maserati puts everyone in the picture
Maserati cars are incredibly hot and sleek. Do you agree? The above picture says it all highlighting the power of a good photograph in your marketing material.
Published in Small Business Marketing
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Monday, 06 September 2010 19:54
It’s a dog’s life
It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.
Published in Mellissah Smith
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Tuesday, 07 September 2010 19:52
Excited for summer!
Corona has always been ahead of the game when it comes to marketing. With years of memorable advertising campaigns that have ignited people around the globe to guzzle Corona Beers by the truckload, Corona has yet again successfully won the marketing kudos for their latest campaign.
Published in Small Business Marketing
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Wednesday, 08 September 2010 19:50
How to add value
As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing
Tuesday, 14 September 2010 19:46
The business traveller in Paris
Every business traveller has their favourites or at least hotels, restaurants, massage parlours and beauty treatments that they love to have done when they travel. Marketing Eye magazine is looking for your favourite hotels that should be reviewed for a special feature in November’s edition of Marketing Eye magazine.
Published in Marketing
Monday, 04 October 2010 19:41
Know where you want to go
Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.
Published in Marketing
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Monday, 04 October 2010 19:39
LV…ahh what a surprise
Now, it certainly isn’t for everyone, but my oh my…
Published in Marketing
Tuesday, 05 October 2010 19:36
Make your business scalable
I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Wednesday, 06 October 2010 19:35
Optus says NO! not Yes As It Proclaims
I am sure you have heard many times before my issues with Optus. I can’t believe the bad service continues. They take no responsibility for anything yet again, I have gone 1 month without a mobile phone. Twice in one year – now that’s a record. Last time was 7 weeks thanks to Optus.
Published in Management
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Thursday, 07 October 2010 19:33
3 Things that you need to know
I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.
Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
Join Marketing Eye on Twitter and Facebook today!
Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
- We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
- We focus on small business growth – end of story
- Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
Join Marketing Eye on Twitter and Facebook today!
Published in Marketing