Blog Author Mellissah Smith - Page 120

Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 04 August 2010 20:12
The questions you really want answered
It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.
Published in Small Business Marketing
Saturday, 07 August 2010 20:09
Herald Sun’s Luke Dennehy reports

Published in Mellissah Smith
Saturday, 07 August 2010 20:07
Reasons for being late to a meeting

I was cutting it fine trying to make a meeting in South Melbourne the other day and low and behold, as I drove through Albert Park Lake, some ducks decided to cross the road really slowly. 5 minutes later, I was back enroute to my meeting with Melbourne’s top recruitment company for IT professionals.
Published in Mellissah Smith
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Sunday, 08 August 2010 20:04
Counting on a brand

Published in Marketing
Monday, 23 August 2010 20:02
An Australian Story
Did anyone watch Australian Story on the ABC last night?
Paul Howe, the leader of the Australian Workers Union was featured and I have to say I was completely glued to the television set.
Paul Howe, the leader of the Australian Workers Union was featured and I have to say I was completely glued to the television set.
Published in Management
Wednesday, 01 September 2010 19:58
Enthusiasm accounts for a lot!
Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm.
Published in Mellissah Smith
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Sunday, 05 September 2010 19:56
Maserati puts everyone in the picture
Maserati cars are incredibly hot and sleek. Do you agree? The above picture says it all highlighting the power of a good photograph in your marketing material.
Published in Small Business Marketing
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Monday, 06 September 2010 19:54
It’s a dog’s life

It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent.
Published in Mellissah Smith
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Tuesday, 07 September 2010 19:52
Excited for summer!
Corona has always been ahead of the game when it comes to marketing. With years of memorable advertising campaigns that have ignited people around the globe to guzzle Corona Beers by the truckload, Corona has yet again successfully won the marketing kudos for their latest campaign.
Published in Small Business Marketing
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Wednesday, 08 September 2010 19:50
How to add value
As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing