Blog Author Mellissah Smith - Page 112
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 08 April 2010 01:13
Have you gone viral?
Viral marketing is getting harder and harder as the web community grows more and more cynical. Being an elusive spread of a message through the population likened to contagion, Viral Marketing can either hit everyone or no-one at all.
Published in Marketing
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Friday, 09 April 2010 01:12
Small Businesses Need Marketing
Small businesses need marketing and so many of them, just can’t find the time to do it.
Published in Marketing
Friday, 09 April 2010 20:00
It’s a storm in the middle of a tea cup
The path to business success is never easy but as our entrepreneurial skills improve, our experiences increase and our understanding of the different business dynamics that exist from one organisation to another, it certainly does get to a stage that when faced with an obstacle, we are able to handle it alot better. Published in Small Business Marketing
Saturday, 10 April 2010 01:08
Tiger out of the woods
Congratulations to Tiger Woods for getting out there and playing great golf.
Published in Small Business Marketing
Sunday, 11 April 2010 01:07
Tiger Woods – 3 Birdies in the last hour!
Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Published in Mellissah Smith
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Sunday, 11 April 2010 01:05
The pens not even dry
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Published in Management
Sunday, 11 April 2010 01:04
Who is successful?
Sunday is the best day of the week. I lie in bed reading the Sunday papers, skimming through stories that range from general interest through to politics and business. I skip gossip, but spend time reading real estate and travel. I start the day with the herbal tea and usually head out for breakfast with friends in search of the perfect coffee.
Published in Management
Wednesday, 14 April 2010 00:59
IT firms hang on in wake of GFC
The IT industry is buying less hardware, says Andrew Thomas
It’s been a year of mixed fortunes for IT businesses.
Published in Small Business Marketing
Thursday, 15 April 2010 00:55
I knew you when…
15 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Published in Mellissah Smith
Friday, 16 April 2010 00:54
Julia Gillard… oh, dear
Watching the Today Show as I am packing up boxes for a house move over the weekend and I must say that Julia Gillard needs some media training.
Published in Mellissah Smith
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