Marketing Eye

Blog Author Mellissah Smith - Page 106

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye


It’s happened to all of us at some point, where we are at a meeting and have lost our train of thought, forgotten the name of our colleague or the person we are meeting with, or just forgotten important details that we really need to remember.
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that is remotely affordable with a Tiffany’s stamp on it.
Tuesday, 19 January 2010 19:40

Prince William – fancy some brand advice?

I really don’t have too much to say about Prince William other than the fact he looks like a lovely chap, someone that perhaps I could head to the pub with on a Saturday, down a few pints and then head home.
Tuesday, 19 January 2010 19:36

Time to take a new look at your website

Is your website costing you money or making you money? Does it depict what your brand is trying to communicate? Are prospects spending time on your site? Is there more you could be doing to improve your website? Do you know what pages prospects are interested in and which ones they are not?
Wednesday, 20 January 2010 19:35

Time to step up to the mark

Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Monday, 25 January 2010 19:22

Small Businesses Soaking Up The Sun

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If I look happy – I am! Who wouldn’t be sunning themselves in Byron Bay? For 3 days, I have soaked up the sun, shopped, swam, ate, drank and done business with local Byron Bay residents.
Tuesday, 26 January 2010 19:18

PR Opportunity in BRW Magazine

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.
Wednesday, 27 January 2010 19:15

What is your corporate responsibility?

Green this, green that! That is all we seem to hear about these days. With carbon emissions trading legislation still in limbo, it seems that companies are collectively at a stand still.
It’s true. Twitter is addictive. I can attest to that because I can’t go a day without looking at it, sending numerous tweets and then racing to my google analytics account to see what the response is.
Wednesday, 27 January 2010 19:08

Wet My Pants – AGAIN!

Have you ever wet your pants with laughter?

When I think about laughing so hard, that you get a stitch in your stomach or as some people say, you wet your pants, 3 particular occasions spring to mind.