Blog Author Mellissah Smith - Page 104
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 14 March 2011 05:19
Can you make $1 million out of a $20,000 DM Campaign?
Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.
I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Published in
Small Business Marketing
Monday, 14 March 2011 04:16
How will you COMMUNICATE in 2011?
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Small Business Marketing
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Monday, 21 March 2011 05:14
Have you got time for a coffee?
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
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Marketing
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Sunday, 27 February 2011 04:09
Who are the best marketers in Australia?
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Published in
Small Business Marketing
Wednesday, 08 September 2010 21:45
Displacing the iPhone
Blackberry takes on the iPhone
In the world of taking new hand held technology to the people, Apple sits head and shoulders above the rest.
Published in
Small Business Marketing
Saturday, 03 January 2009 20:35
$10 per day websites – To discount or not?
Brainstorming ways to generate more sales in the current economic times is a daily ritual for those who work at Marketing Eye. Our last quarter was still strong, but could have been better – like everyone else in the consulting game.
Published in
Website Development
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Saturday, 03 January 2009 20:35
2009 Kick-off Your Marketing
Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started.
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Small Business Marketing
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Saturday, 03 January 2009 20:34
Brand Purchases – Hitting a hole in one
I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.
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Small Business Marketing
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Sunday, 02 August 2009 21:30
Is It Criminal Not To Be Creative?
When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way.
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Mellissah Smith
Monday, 02 November 2009 20:27
The race that stops a nation
[Picture]
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
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Mellissah Smith
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