Blog Author Mellissah Smith - Page 101

Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment is working or not. Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results.

30 DAY OFFER     Build it and they will come.       Marketing Eye builds websites that are on-brand, engaging, response driven, simple to navigate and that bring your brand to life in the minds of your customers. Created in a hassle-free environment, we drive our clients to better understand what makes their customers tick and importantly, buy. Not only are our websites award winning, they are only.       $3,990       Offer valid before June 30 2011.

At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?

Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.

What's your thoughts?

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM

I was 17 when I first started work, and through a fated role in an advertising agency, I met a group of young journalists and television presenters who have become my lifelong friends.

They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.

If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.

A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

{qtube vid:=bNUQ53snxLA}

"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better.